# Ads - Custom Audience for retargeting

**URL:** <https://community.hubspot.com/t/ads-custom-audience-for-retargeting/95551>\
**Category:** Ads\
**Created:** [December 7, 2023, 12:54am UTC](https://community.hubspot.com/t/ads-custom-audience-for-retargeting/95551 "2023-12-07T00:54:42Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![ACox4](https://avatars.discourse-cdn.com/v4/letter/a/d9b06d/32.png) [@ACox4](https://community.hubspot.com/u/ACox4)\
**Post date:** [December 7, 2023, 12:54am UTC](https://community.hubspot.com/t/ads-custom-audience-for-retargeting/95551/1 "2023-12-07T00:54:42Z")

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Hello,

We’re running a retargeting campaign with a content offer ad for people who have visited a landing page or the website for golf pages. I’ve created a custom audience in Audiene in the HubSpot Ads. Now, I wanted to target that audience with the HubSpot FB Ad I’m drafting but can not see that as an option in the Targeting section when creating the ads.

We have a pixel embedded but I’m not seeing the audience I created under saved Audiences for the ad:

 ![ACox4_0-1701910454844.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/6/9/692eee0055d979a0f4954e9a4e101c49f487d008.png)

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**Author:** ![Jigar\_Thakker](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jigar_thakker/32/63606_2.png) [@Jigar\_Thakker](https://community.hubspot.com/u/Jigar_Thakker)\
**Post date:** [December 7, 2023, 6:49am UTC](https://community.hubspot.com/t/ads-custom-audience-for-retargeting/95551/2 "2023-12-07T06:49:19Z")

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Hey @ACox4

Here is one Blog I found explaining how you can set retargeting in HubSpot: [What Is Retargeting? How To Set Up an Ad Retargeting Campaign](https://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide)

Let me know if you have any follow-up questions.  
If my post was helpful in addressing your query, Support the community by indicating it as the solution.

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**Author:** ![Olivia\_Hatchi](https://avatars.discourse-cdn.com/v4/letter/o/74df32/32.png) [@Olivia\_Hatchi](https://community.hubspot.com/u/Olivia_Hatchi)\
**Post date:** [December 7, 2023, 12:59pm UTC](https://community.hubspot.com/t/ads-custom-audience-for-retargeting/95551/3 "2023-12-07T12:59:08Z")

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@ACox4 Hi there.  
My name is Olivia and I am an ex-HubSpotter turned HubSpot expert for Baskey the agency. Happy to help here!  
Would you mind sending a screenshot of the audience similar to the screenshot shown in [this article?](https://knowledge.hubspot.com/ads/create-ads-audiences-in-hubspot#view-and-manage-your-ads-audiences)

 ![Screenshot 2023-12-07 at 09.58.50.jpg](https://d2qpr2jzcazej7.cloudfront.net/original/3X/9/c/9c96f29b9008d3a1f51f4d972f0e68d5b0912517.jpeg)

This will allow me to help you further. Alternatively, you can book a call with me (link in signature below) and we can go over it in a screenshare.  
Thanks!

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<div class="post-metadata">

**Author:** ![ACox4](https://avatars.discourse-cdn.com/v4/letter/a/d9b06d/32.png) [@ACox4](https://community.hubspot.com/u/ACox4)\
**Post date:** [December 7, 2023, 10:05pm UTC](https://community.hubspot.com/t/ads-custom-audience-for-retargeting/95551/4 "2023-12-07T22:05:28Z")

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Hi Olivia,

Thank you so much for your help. I’ve included an image below of the audience that I’m trying to use for retargeting:

 ![ACox4_1-1701986714020.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/d/c/dc00db7cf4e22d396e29ae6d9673de8625f719e8.png)

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<div class="post-metadata">

**Author:** ![ACox4](https://avatars.discourse-cdn.com/v4/letter/a/d9b06d/32.png) [@ACox4](https://community.hubspot.com/u/ACox4)\
**Post date:** [December 7, 2023, 10:11pm UTC](https://community.hubspot.com/t/ads-custom-audience-for-retargeting/95551/5 "2023-12-07T22:11:27Z")

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This audience is not popping up or syncing as an option in the targeting for the ad:

 ![ACox4_0-1701987079171.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/b/2/b231c36d9384a98d1970f3f60c9a13380cf4749b.png)
