Hey team,
Raising this for a customer here.
Currently, if we were to use a combined Contacts and Ads report, multiple ads belonging to the same contact ID would be shown.
That’s because on certain occasions, a contact may click on multiple paid ads BEFORE coverting on one. This makes the data incredibly dirty and less usable.
Hence, I suggest creating a new proprety that allow us to pull “Last Ad conversion” details within the Ads data set.
Yes, this will help us with only unique records in the report.