Adding leads from ad campaigns to deal report

Marketing & Content Hub Ads
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1

Hi community,

I’m looking for a way to view the ad report differently. Right now on our ad channel, the deal is defined as ‘The number of closed won deals associated with the total contacts displayed for each ad.’ If I want to see if any of my leads, generated from several ad campaigns, is turned/linked to any deal created this year, how could I do that?

The purpose of this report is to evaluate the ROAS in correlation with the number of deals created in a year. The default ‘Deals closed won’ isn’t the right metric for us, unfortunately.

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Hi @minhanhtrng,
Thank you for reaching out to the Community!
First, I’d like to share this article “Configure the calculation of ROI for paid ad campaigns” that might be of interest to you.
I also wanted to invite a couple of subject matter experts to this conversation @johnelmer, @GCasali and @Shadab_Khan do you have any tips to help @minhanhtrng, please?
If anybody else has anything to add and/or share, please feel free to join in the conversation :slightly_smiling_face:
Thanks and have a great day!
Best,
Bérangère