# Add Web Traffic Analytics Data to Custom Report Builder

**URL:** <https://community.hubspot.com/t/add-web-traffic-analytics-data-to-custom-report-builder/129602>\
**Category:** HubSpot Ideas\
**Tags:** reports\
**Created:** [April 9, 2025, 4:52pm UTC](https://community.hubspot.com/t/add-web-traffic-analytics-data-to-custom-report-builder/129602 "2025-04-09T16:52:05Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![JHarrellOP](https://avatars.discourse-cdn.com/v4/letter/j/b782af/32.png) [@JHarrellOP](https://community.hubspot.com/u/JHarrellOP)\
**Post date:** [April 9, 2025, 4:52pm UTC](https://community.hubspot.com/t/add-web-traffic-analytics-data-to-custom-report-builder/129602/1 "2025-04-09T16:52:05Z")

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It’d be a game changer if we could use Web Traffic Analytics data — like UTM source, medium, and campaign — in the Custom Report Builder.

Right now, the built-in traffic reports are helpful, but we can’t customize them. For example, if I want to see how different _UTM mediums_ are performing within a single _UTM campaign_, I can’t filter that directly. And while I can save reports, I can’t “save as” or duplicate them to quickly swap out UTM values — so I end up rebuilding each report manually. It’s a lot of repetitive effort for something pretty basic.

**Why this matters:**

If this data were available in the Custom Report Builder, I’d be able to:

- Filter by “UTM campaign contains [XYZ]”
- Break out performance by UTM medium
- Add key metrics like sessions, first-touch contacts, customers, bounce rate, session length, and new visitors — all in one chart
- Save and reuse report templates instead of rebuilding from scratch
- Combine traffic insights with CRM data for deeper analysis

This would save time, reduce manual work, and give us much better visibility into what’s working across our campaigns.