Description:
Currently, HubSpot allows users to personalize outbound communications—such as emails sent via workflows—using several contact owner tokens (e.g., owner’s name and email). However, there is no token available for the contact owner’s personal phone number (such as their direct line or business mobile).
Business Impact:
I’m Hugo Salomon, Product Manager from Aloware, We have clients who rely on workflow automation to send highly personalized communications. They want to dynamically include the contact owner’s personal line number in messages so recipients can recognize or respond directly to their assigned owner, enhancing engagement and trust.
Current Limitations:
- Custom user properties and mapping via workflows are either not feasible or introduce significant payload and maintenance challenges.
- The only workaround is to build and maintain complex integrations via API, which increases operational risk and development overhead.
Feature Request:
Please add support for a new token/variable—such as contact_owner.personal_phone—which exposes the contact owner’s personal line number for use in workflow actions, especially the “Send Email” action.
This would bring phone number personalization in line with what is already possible for owner name and email.
Benefits:
- Makes it easier for businesses to provide more personalized, human communications
- Reduces reliance on custom workarounds and integrations
- Improves customer experience and response rates
