This is definitely needed. The Social media management side of HubSpot’s tools are definitely lacking. Social media can only be scheduled in the future with a content calendar for certain types of posts. Being able to use social media while away from a computer is a big part of social media marketing. And the fallback to using the hubspot.com on mobile not even close to useful. so that pushes me to another tool and additional expenses.
The other thing that would make this even more useful is having the ability to manage users permissions with the social tools (like tools like Hootsuite and SproutSocial offer). I don’t necessarily want every user to have carte blanche access to post via social or on every social channel that I have connected to HubSpot.
There is another post that touches on that (Social Media Post Approval Process or Workflow) but that should be taken into account on the mobile app too.