Add "Property value changed" as step option in customer journey analytics reports

HubSpot Ideas
1

Hi there!

Customer journey analytics / customer journey reports are shaping up to be one of the most powerful reporting tools in HubSpot.

One thing that’s currently missing is the option to add a “Property value changed” step.

For example, it’s possible to create a step for a form submission, a step for a marketing email click but it’s not possible to check before / after, whether a specific property value has changed.

This would be a great addition, as it would unlock even more flexibility in this type of report:

  • Track whether any contact characteristic changed throughout a customer journey (for example, some HubSpot customers store the contact’s software subscription package in a contact property; being able to track a property value change would mean that the report could show how many contacts upgraded in a customer journey)
  • Include information from integrations in report by having the integration update a property value (for example, the Zoom webinar integration stores information in contact properties; a report could visualize whether a journey was successful in changing the value of the number of registered webinars)

Specifically, it would be great to filter for the following changes:

  • property value is unknown → property value is known
  • property value is known → property value is unknown
  • property value is known → property value has changed
  • property value is known → property value has increased (for numbers)
  • property value is known → property value has decreased (for numbers)

Thank you for evaluating / considering.

2

I second this. This would be a great addition to the journey analytics tool.

3

It would also be great if we could add customized properties.

4

Plus 1 from my end. In addition, it would be helpful to have all the other existing operators (e. g. “has (n)ever contained exactly”) in place, so as to filter the first stage of the funnel properly.