Hello to both of you,
I were invited to subscribe to this feed as I am looking for this functionnality as well.
I would like to add some of my use case as a feedback if it can help too.
We have created a kind-of onboarding email sequence for our new customers who owns different vehicules:
- light motorcycles
- motorcycles
- motorcycles equiped with built-in navigation (and app connected dashboard)
Most of the emails in this sequence are providing informations that applied for this 3 segment. However, we used to add (on our former marketing automation platform) smart content to add informations that applies only to one segment (based on property = vehicle’s name). These smart content blocks were: images, text, CTA, forms.
The advantage for us, was to create a unique email in the sequence instead of 3 versions of it. For KPI concerns, we used Lists to analyze open rate and interactions with the emailing. It was useful as we have a certain amount of worklow and email.
Glad if this feedback can help.
Looking forward this new functionnality with excitment.
Bests regards
Mathieu