# Add Custom URL to Sequence Email **URL:** \ **Category:** Tips, Tricks & Best Practices\ **Tags:** sequences, campaigns, crm\ **Created:** [February 10, 2025, 6:25pm UTC](https://community.hubspot.com/t/add-custom-url-to-sequence-email/125779 "2025-02-10T18:25:45Z")\ **Posts on this page:** 5\ **Page:** 1
**Author:** ![pdeolympio](https://avatars.discourse-cdn.com/v4/letter/p/ecb155/32.png) [@pdeolympio](https://community.hubspot.com/u/pdeolympio)\ **Post date:** [February 10, 2025, 6:25pm UTC](https://community.hubspot.com/t/add-custom-url-to-sequence-email/125779/1 "2025-02-10T18:25:45Z")
Hello! I’m working on an ABM campaign. Nothing too fancy (I didn’t think). I’ve got 12 target accounts, a handful of prospects at each account, and one custom landing page per account. I added a custom company propert “abm landing page” where the URL is housed, so that I can insert this field dynamically in sequence emails. I thought it worked! It _looked_ like it worked. The URL displays but does not hyperlink (in Outlook). So, I figure copy/paste it into the browser. It’s adding % to the url path, thus resulting in an error. This is pretty basic stuff, right? How do people usually accomplish this? Surely people send custom URLs in sequence emails? I feel like I’m taking crazy pills 🙂 Plz help? ---
**Author:** ![PamCotton](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pamcotton/32/47916_2.png) [@PamCotton](https://community.hubspot.com/u/PamCotton)\ **Post date:** [February 10, 2025, 11:07pm UTC](https://community.hubspot.com/t/add-custom-url-to-sequence-email/125779/2 "2025-02-10T23:07:19Z")
Hey @pdeolympio, Happy Monday! To ensure that dynamically inserted URLs in your HubSpot sequence emails display correctly and function as clickable links in Outlook, it’s important to use HubSpot’s personalization tokens properly. These tokens allow you to insert dynamic content, such as personalized URLs, into your emails. Personalize your content: [This article here in our knowledge base](https://knowledge.hubspot.com/website-pages/personalize-your-content)explains how to use personalization tokens in your HubSpot emails, website pages, and landing pages to display custom property values for specific contacts. Additionally, if you’re looking to generate dynamic URLs based on contact properties, our [Community thread here](https://community.hubspot.com/t5/APIs-Integrations/Generating-dynamic-URL-based-on-a-contact-property/m-p/230007) discusses methods to generate dynamic URLs based on contact properties, which can be useful for personalized email campaigns. I hope this information helps, Pam ---
**Author:** ![pdeolympio](https://avatars.discourse-cdn.com/v4/letter/p/ecb155/32.png) [@pdeolympio](https://community.hubspot.com/u/pdeolympio)\ **Post date:** [February 12, 2025, 4:47pm UTC](https://community.hubspot.com/t/add-custom-url-to-sequence-email/125779/3 "2025-02-12T16:47:58Z")
Thanks Pam. I set it up as a custom property on the company level. Called it “landing page url” and in a text field I put the desired URL. It _technically_ works, but I can’t seem to make it a clickable link. Worse, supposing the prospect copy and pasted the link into their browder (doubtful) the URL is picking up percentage signs, which cause a website error. I figured this would be a pretty basic ABM play. I’ve been quite surprised to see no good solution in either HubSpot or Apollo. ---
**Author:** ![pdeolympio](https://avatars.discourse-cdn.com/v4/letter/p/ecb155/32.png) [@pdeolympio](https://community.hubspot.com/u/pdeolympio)\ **Post date:** [March 11, 2025, 2:05pm UTC](https://community.hubspot.com/t/add-custom-url-to-sequence-email/125779/4 "2025-03-11T14:05:53Z")
The solution to this was actually maddeningly simple. I’d been entering the URL information as plain text. So the output was…plain text. If you use a rich text field you can format it as a url, you know…obviously. Ah well. Live and learn. ---
**Author:** ![axodigitalorg](https://avatars.discourse-cdn.com/v4/letter/a/3da27b/32.png) [@axodigitalorg](https://community.hubspot.com/u/axodigitalorg)\ **Post date:** [May 28, 2025, 4:26pm UTC](https://community.hubspot.com/t/add-custom-url-to-sequence-email/125779/5 "2025-05-28T16:26:02Z")
Thanks for posting the answer @pdeolympio. This is helpful!