Adding our use case for this.
1. Transactional Emails — We send a ton of transactional emails for new construction homes. These emails are automated based on where the homeowner is in the process, but we want to be able to keep more than just the one buyer in the loop on the status of their home. It would be really helpful to be able to cc’ their outside agent, their spouse, and the internal agent about scheduling their design appointment and other milestones in their purchase process.
2. Automated Marketing Emails — For example, we will host open houses for new communities. We would like to be able to send an automated email out to interested buyers AND be able to cc’ the prospects outside agent on the email. We have been making it work to send it directly to each contact, but it would make our emails more effective to have it sent to the buyer and agent as one “unit” so they are more enticed to attend/talk about it.