Add Category to Recipients list for Not Opened

Marketing & Content Hub Email Marketing Tool
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1

Dear Hubspot,

Create a category for people who have NOT opened the email.

I am sending my customers their login details with a marketing email (rightly or wrongly). Therefore, I really want to know who has NOT opened the email because it means they are not likely to have logged in yet. I’d like to send them a follow up email, but the Recipients list on the email tool only tells me who has opened it.

I guess I could export and do a differential on all and opened lists but that’s a lot of work when it would be so easy if the tool could provide the option.

The marketing email tool is great! Performance report is great, ability to create lists from recipient types is also great!
Thanks so much for your consideration.

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@LFlow if you create a HubSpot workflow, you can check “did not open email” with an if/then branch after a specified number of days and then assign yourself a task to follow up with the recipient.

One caution: Opens aren’t as accurate as they once were, with privacy settings evolving. Just FYI.

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Thanks Dan. Yes I guess I could do that too.