I run the sales team of a company and ask that all my team enters all cusomter interactions (emails, meeting notes, SMS messages, call logs, etc) into HubSpot. We use this as a system of record for all customer related activities. Instead of emailing one another when thre is new customer information, we just use the @<person name> tagging feature in activity notes to make others aware of this new activity. I would like to see whom, amongst those tagged, have actually acknowledged reading the information. To do this, I would like for them to flag their acknowledgement via something like a “like” button or similar. The idea of using emoticons like a thumbs up or thumbs down, etc is so that I can also track the reaction of those being tagged. For example if someone thought the note was problematic and puts a thumbs down, that the individual should be adding a comment against that note to explain why. This way, we can avoid using emails for customer related discussions altogether and leave it in Hubspot.
Yes, we can track emails in HubSpot via email tracking, and we do this also. But for LinkedIn, SMS or physical meeting notes, etc it is not practical to use the email tracking function, so I’d like to use HubSpot for such communications between team members.
I’m Winnie Hien, the Product Manager for HubSpot’s Activity Timeline.
Thank you for taking the time to share this idea. We genuinely read and consider everything submitted here.
After review, we don’t have plans to build this quarter. It is a direction we want to explore because it aligns well with the team collaboration use case on the timeline, which includes commenting and leaving notes.
We revisit our roadmap regularly, and customer ideas like this one, which we’ve heard many times, genuinely influence what we prioritize. Please continue to post your use case and upvote as it does have an impact on what we prioritize to build.
Description:
It would be extremely helpful to allow users to react to Notes/Comments with emojis, similar to how reactions work in Slack, Teams, or other collaboration tools.
Why this matters:
Right now, the only way to acknowledge a Note is by adding a Comment, which clutters the thread when all you want to do is show agreement, a quick “thumbs up,” or a simple reaction.
Emoji reactions would make collaboration in HubSpot feel lighter and more intuitive, especially for Customer Success, Support, and Sales teams that rely on Notes heavily.
It would help teams quickly signal understanding, approval, or follow-up without interrupting workflows.
Example Use Cases:
A manager leaves coaching feedback in a Note → Rep can react with instead of typing “Got it!”
Support team logs context on a customer → Another team member can add or to acknowledge they’ve read it.
Quick consensus in deal or ticket collaboration without long comment threads.
Impact:
This small UX enhancement would reduce noise in collaboration, improve team engagement inside HubSpot, and make Notes a more effective hub for internal communication.
YES PLEASE!!!On a daily basis, my team tags me for visibility, and honestly, an emoji reaction will be more than enough, but instead, I need to add a comment to acknowledge.
During internal communication between salespeople, there really isn’t enough capability to simply put a reaction to a comment on a contact, company, or deal.
I’m really looking forward to this feature. Hope I’m not the only one
or 
to acknowledge they’ve read it.
On a daily basis, my team tags me for visibility, and honestly, an emoji reaction will be more than enough, but instead, I need to add a comment to acknowledge.
