# Actual Search Term Reporting

**URL:** <https://community.hubspot.com/t/actual-search-term-reporting/63258>\
**Category:** CRM\
**Tags:** professional\
**Created:** [August 18, 2022, 3:36pm UTC](https://community.hubspot.com/t/actual-search-term-reporting/63258 "2022-08-18T15:36:02Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![BaroneM](https://avatars.discourse-cdn.com/v4/letter/b/4bbf92/32.png) [@BaroneM](https://community.hubspot.com/u/BaroneM)\
**Post date:** [August 18, 2022, 3:36pm UTC](https://community.hubspot.com/t/actual-search-term-reporting/63258/1 "2022-08-18T15:36:02Z")

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Is possible to detail the actual search term within your HubSpot reporting alongside the conversion details, or if it is just the Keyword Term ?

We are of the impression you can only detail the keyword target and not the actual search term.

Is there any way around this?

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**Author:** ![jolle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jolle/32/44040_2.png) [@jolle](https://community.hubspot.com/u/jolle)\
**Post date:** [August 18, 2022, 5:32pm UTC](https://community.hubspot.com/t/actual-search-term-reporting/63258/2 "2022-08-18T17:32:21Z")

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Hey @BaroneM, good question!

As far as I know, HubSpot will not pull in specific search term data for contacts created from organic or paid search ([and other users have asked about this functionality before](https://community.hubspot.com/t5/Reporting-Analytics/Search-terms-data-for-Paid-Search/m-p/573359)).

Your best bet would be leveraging Google Search Console/Google Ads/Google Analytics for specific search term insights. I know that info wouldn’t be directly connected to HubSpot or individfual contacts there, but it should give you a sense of the search terms that are driving the most traffic/impressions.

Hope this helps!