Active list with contact who opened a specific email

Smart CRM & Sales Hub CRM
1

Hi,

Can we create an active list with contacts who opened a specific email?

I managed to create a list with the contacts who opened an email at a specific time, but it isn’t updated.

Thank you for you help!

Chloé

2

Hi @CLep,

Did you create an active or a static list? If you created a static list, that list is frozen in time and does not update. An active list would permanently update as contacts continue to match its criteria: Understand ways to group records in HubSpot

If you want to filter for contacts who opened a specific email, navigate to Menu > Contacts > Lists > Create list > Contact-based > Active list > Add filter > Marketing emails. Select the email and save the list. That should be it :slightly_smiling_face:

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Best regards!

3

Thank you!

4

Hi @CLep

@karstenkoehler’s suggestion is spot on! One thing I would add, depending on what you are planning to do with that list of contacts, it’s worth noting that open rates aren’t the most reliable email marketing KPI.

5

This is a great response.
Is there a way to filter that list further with people who opened it a set number of times, or to have a column with the open count on it?

6

Karsten -- What would it look like to expand this? Say anyone who Opened at least two marketng emails and clicked within those emails once since 1/1/24? Woud love to know more about how to create those combinations.