# ACT in RACE framework

**URL:** <https://community.hubspot.com/t/act-in-race-framework/119220>\
**Category:** Content Strategy & SEO\
**Tags:** free\
**Created:** [October 25, 2024, 3:24pm UTC](https://community.hubspot.com/t/act-in-race-framework/119220 "2024-10-25T15:24:34Z")\
**Posts on this page:** 4\
**Page:** 1

<div class="post-metadata">

**Author:** ![NY\_1](https://avatars.discourse-cdn.com/v4/letter/n/54ee81/32.png) [@NY\_1](https://community.hubspot.com/u/NY_1)\
**Post date:** [October 25, 2024, 3:24pm UTC](https://community.hubspot.com/t/act-in-race-framework/119220/1 "2024-10-25T15:24:34Z")

</div>

![N_0-1729869514754.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/e/a/ea3e93906fc06e5dd1a7541c8bd2743652bcb4fb.png)

Hello everyone, I am a student currently doing my final project on Digital Marketing, I am working on selling online Toiec courses. I am in charge of the ACT part in the Race model. As shown in the picture, I will follow the direction of Identifying opportunities - strategies - actions according to the topics as shown. That is, opportunities (Customer journey audit, Audit content, Profile Audience), similarly for Strategy and action. I am still confused in each small step, what basic tasks will I need to do to make the campaign effective. I really hope to receive help from everyone.

---

<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [October 25, 2024, 5:26pm UTC](https://community.hubspot.com/t/act-in-race-framework/119220/2 "2024-10-25T17:26:50Z")

</div>

Hi [@NÝ](https://community.hubspot.com/t5/user/viewprofilepage/user-id/671045),

Let’s break down the Opportunities, Strategy, and Action elements with the help of generative AI:

> * * *
> 
> ### 1. **Opportunities**
> 
> - **Customer Journey Audit** :
> 
> - **Audit Content** :
> 
> - **Profile Audience** :
> 
> ### 2. **Strategy**
> 
> - **Define Personas** :
> 
> - **Content Strategy** :
> 
> - **Editorial Calendar** :
> 
> ### 3. **Actions**
> 
> - **Improve Website** :
> 
> - **Content Ideation** :
> 
> - **Grow Email List** :
> 
> * * *

By following these detailed tasks, you can effectively structure your ACT part of the RACE model to engage potential students and improve conversions for your TOEIC course campaign.

Hope this helps!

---

<div class="post-metadata">

**Author:** ![NY\_1](https://avatars.discourse-cdn.com/v4/letter/n/54ee81/32.png) [@NY\_1](https://community.hubspot.com/u/NY_1)\
**Post date:** [October 27, 2024, 4:02am UTC](https://community.hubspot.com/t/act-in-race-framework/119220/3 "2024-10-27T04:02:38Z")

</div>

Thank you very much.

---

<div class="post-metadata">

**Author:** ![Nora38](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/nora38/32/204977_2.png) [@Nora38](https://community.hubspot.com/u/Nora38)\
**Post date:** [April 17, 2025, 1:38pm UTC](https://community.hubspot.com/t/act-in-race-framework/119220/4 "2025-04-17T13:38:08Z")

</div>

The **ACT phase** in the **RACE framework** (Reach, Act, Convert, Engage) is all about encouraging interactions that move your audience closer to conversion. This could include things like social sharing, comments, content downloads, or time spent on site.

A good way to improve the ACT phase is by:

- Creating engaging and interactive content like quizzes or car performance comparisons.
- Using clear calls to action (CTAs) that guide users to explore more.
- Offering teaser content that requires the user to click through to get full details.

For example, on my car racing website , we implemented a lap-time predictor quiz and saw a significant increase in time-on-site and click-throughs to our car specs pages. Interactive tools like that really help bridge the gap between interest and conversion.