Struggling to keep up with the constant demand for new content? What if your best-performing assets are the ones you’ve already published? Our latest Academy On-the-Go video dives into the “freshness factor.”
Join Senior Professor Crystal King @crystalking as she explains why AI search engines prioritize current, accurate information and how refreshing existing content is often more effective (and efficient!) for Answer Engine Optimization (AEO) than starting from scratch. You’ll learn how to systematically identify, update, and promote your older content to boost your authority and AI visibility.
Watch the full video to learn how to get the most out of your existing content!