Are you losing subscribers simply because you’re sending them everything? When contacts have to choose between “all or nothing,” they usually choose nothing. Watch the full video to start giving your audience the power of choice!
In this Academy On-the-Go video, Senior Solutions Partner Professor Marc Hans @Marc-Hans explains why subscription types are more than just a legal requirement—they are a powerful retention tool.
You’ll learn how to move beyond a generic “subscribe” button and create specific categories (like product updates, newsletters, or special offers) that empower your contacts to choose exactly what they want to receive, keeping your unsubscribe rates low and your engagement high.
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