Academy Short | How to Set Up Your Brand Identity in HubSpot

Is your AI content missing that special spark that makes your brand… you? If your automated emails and posts sound generic, it’s time to give your HubSpot portal a personality update. Watch the full guide to standardize your brand voice today!

In this Academy On-the-Go video, Associate Professor Jenn Sanchez @JennSanchez walks you through the essential steps to set up and embed your brand identity directly into HubSpot. You’ll learn how to upload writing samples to generate your unique brand voice, define specific tones for different channels (like blogs vs. social), and even set inclusivity rules—ensuring every piece of content you create is consistent and on-brand.