Academy Short | How to Automate Subscription Preferences with a Webhook


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Are you looking for a compliant, automated way to handle contact resubscription requests in HubSpot? Since standard workflows can’t resubscribe opted-out contacts, you need a powerful solution to streamline the process!

In our latest Academy On-the-Go video, Senior Inbound Professor Patrick Eng (@PatrickEng) demonstrates exactly how to automate email resubscription using webhooks within a HubSpot workflow.
This tutorial covers all the prerequisites, including setting up a private app for authentication, and walks you through configuring the workflow action.
You’ll learn how to use the POST method, input the necessary dynamic and static values into the request body, and successfully test the automation to ensure efficient, compliant contact management.

Watch the full guide to start automating subscription compliance today!
:backhand_index_pointing_right: How to Automate Subscription Preferences with a Webhook