Struggling to visualize the complex pathways leads take to become customers? Now you can map, analyze, and optimize every stage!
In our latest Academy On-the-Go video, join Senior Professor Julie Lugten (@julialugten) as she walks you through creating and customizing Customer Journey Reports in HubSpot.
You’ll learn how to manually define journey stages (like ad interaction and MQL) and how to leverage the powerful Pathfinder tool to automatically identify common milestones leading up to or following a target event.
Use these reports to find high-performing channels and pinpoint areas where contacts drop off, so you can optimize every conversion point and enhance the customer experience.
Watch the full guide to start visualizing and optimizing your customer pathways today!
Exploring Customer Journey Reports