Academy Professor That Wants to Peek Into Your Brain 🧠😏

Marketing & Content Hub Tips, Tricks & Best Practices
1

HubSpot Academy is kicking off planning season for 2026 content, and I want to hear from all of you that love learning about marketing :woman_teacher:t2: We want to make education that helps you with where you are now and where you’re going.
When you think about all the changes happening in marketing (Loop Marketing, anyone?? :eyes:) and all the capabilities in Marketing Hub:

  • What’s the 1 marketing challenge you’re facing right now?
  • Which Marketing Hub feature do you want to use but feel stuck on?
  • If I could snap my fingers and create one new marketing tutorial update or one existing marketing course/cert by tomorrow, what would you want and why?
  • What’s one thing you wish you knew how to do with AI in your marketing but don’t know where to start?
    Your response can help shape the future of Academy! Let me know :high_voltage:
2

Lead Scoring, without question. It’s been one of those tasks that I’ve needed to tackle since onboarding. Unfortunately, it’s also the one thing that is coinsistently sidelined in favor of more “visible” or urgent projects. It’s important to me, but I just can’t find the time to tackle it. We don’t subscribe to Enterprise so I don’t have access to AI driven lead scoring.

3

Hello @LCichy, we truly appreciate you sharing your input on this topic! Your feedback not only benefits the Community, but is directly helping our Academy Team refine and shape their content!

To open up the discussion, I’ll be tagging a few of our top contributors as we’d love to hear other’s perspectives as well!

@BarryGrennan, @sylvain_tirreau, and @Ben_M!