# Ability to A/B Test with Sequences **URL:** \ **Category:** HubSpot Ideas\ **Tags:** sequences\ **Created:** [January 28, 2020, 2:16pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392 "2020-01-28T14:16:36Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![JaclynSchmitz](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jaclynschmitz/32/44503_2.png) [@JaclynSchmitz](https://community.hubspot.com/u/JaclynSchmitz)\ **Post date:** [January 28, 2020, 2:16pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/1 "2020-01-28T14:16:36Z")
It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this. ---
**Author:** ![RV6](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rv6/32/1529_2.png) [@RV6](https://community.hubspot.com/u/RV6)\ **Post date:** [March 26, 2020, 11:00am UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/2 "2020-03-26T11:00:05Z")
Love the idea. We need this! ---
**Author:** ![mtallia](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mtallia/32/58551_2.png) [@mtallia](https://community.hubspot.com/u/mtallia)\ **Post date:** [May 27, 2020, 6:27pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/3 "2020-05-27T18:27:27Z")
This is a major gap this capability does not exist. We just had a marketing/sales sync and we are constantly updating templates to what we “think” is working but no real proof around all that. Ideally, in each touch of sequences you could test multiple templates and as they send out system randomizes which version prospects receive. After enough data is collected it auto chooses winning template so you’re constantly sharpening the saw. I’ve seen this capability in Outreach. ---
**Author:** ![ManonOe](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/manonoe/32/39641_2.png) [@ManonOe](https://community.hubspot.com/u/ManonOe)\ **Post date:** [June 2, 2020, 9:21am UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/4 "2020-06-02T09:21:28Z")
Yes, I am totally agree with you! ---
**Author:** ![suaproch](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/suaproch/32/99949_2.png) [@suaproch](https://community.hubspot.com/u/suaproch)\ **Post date:** [June 2, 2020, 2:46pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/5 "2020-06-02T14:46:18Z")
Thanks for your input - such a feature would be very helpful! ---
**Author:** ![niklaus](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/niklaus/32/86357_2.png) [@niklaus](https://community.hubspot.com/u/niklaus)\ **Post date:** [June 2, 2020, 2:47pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/6 "2020-06-02T14:47:51Z")
yes, same here! ---
**Author:** ![natascha80](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/natascha80/32/28756_2.png) [@natascha80](https://community.hubspot.com/u/natascha80)\ **Post date:** [June 2, 2020, 3:03pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/7 "2020-06-02T15:03:39Z")
would be really beneficial! ---
**Author:** ![JPowell1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jpowell1/32/68963_2.png) [@JPowell1](https://community.hubspot.com/u/JPowell1)\ **Post date:** [July 24, 2020, 12:00pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/8 "2020-07-24T12:00:19Z")
I agree this feature is needed. Potential work around for this could be to set up 2 sequences and split enrollment equally, then monitor performance over time. ---
**Author:** ![Matt\_B12345](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/matt_b12345/32/68653_2.png) [@Matt\_B12345](https://community.hubspot.com/u/Matt_B12345)\ **Post date:** [August 11, 2020, 11:57am UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/9 "2020-08-11T11:57:01Z")
This is a standard feature on every other CRM i have ever used. It’s a must!!! ---
**Author:** ![Albee](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/albee/32/13521_2.png) [@Albee](https://community.hubspot.com/u/Albee)\ **Post date:** [August 12, 2020, 3:12pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/10 "2020-08-12T15:12:48Z")
This is a def need, the workaround is fine, but time is not always on your side so anything to speed this up is helpful ---
**Author:** ![JoostDerks](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/joostderks/32/73573_2.png) [@JoostDerks](https://community.hubspot.com/u/JoostDerks)\ **Post date:** [September 22, 2020, 2:29pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/11 "2020-09-22T14:29:35Z")
I want to be able to test a/b sequences (and workflows) as a whole! In for example Pardot this is rediculiously easy. ---
**Author:** ![drewshape](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/drewshape/32/5125_2.png) [@drewshape](https://community.hubspot.com/u/drewshape)\ **Post date:** [November 9, 2020, 11:40am UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/12 "2020-11-09T11:40:55Z")
We’ll love this too. Any update team? ---
**Author:** ![PhilippW](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/philippw/32/101739_2.png) [@PhilippW](https://community.hubspot.com/u/PhilippW)\ **Post date:** [November 11, 2020, 12:36pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/13 "2020-11-11T12:36:17Z")
+1! ---
**Author:** ![sruhlman](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sruhlman/32/77060_2.png) [@sruhlman](https://community.hubspot.com/u/sruhlman)\ **Post date:** [November 19, 2020, 5:21pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/14 "2020-11-19T17:21:14Z")
I imagine that there are quite a few email marketers and potential customers that have been turned away from this platfrom because of this as it’s common among almost all platforms (even the very small ones) that use sequences. ---
**Author:** ![jgauffin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jgauffin/32/39641_2.png) [@jgauffin](https://community.hubspot.com/u/jgauffin)\ **Post date:** [November 26, 2020, 9:55am UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/15 "2020-11-26T09:55:56Z")
This is very important for email campaigns, as it allows us to try, measure, improve. Without it, we need to create separate sequences, divide target contacts between sequences, keep track of them all. That’s a lot of more work. ---
**Author:** ![MCoy](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mcoy/32/86357_2.png) [@MCoy](https://community.hubspot.com/u/MCoy)\ **Post date:** [December 16, 2020, 8:29pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/16 "2020-12-16T20:29:51Z")
How is this not already an option? This really needs to be added ---
**Author:** ![TPiotrowski](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tpiotrowski/32/14329_2.png) [@TPiotrowski](https://community.hubspot.com/u/TPiotrowski)\ **Post date:** [January 11, 2021, 2:24am UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/17 "2021-01-11T02:24:53Z")
Really hoping this is added soon. As mentioned above it is critical and seemingly a standard option on all other CRM/Marketing tools. ---
**Author:** ![SGradeckas](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sgradeckas/32/53612_2.png) [@SGradeckas](https://community.hubspot.com/u/SGradeckas)\ **Post date:** [January 11, 2021, 3:10pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/18 "2021-01-11T15:10:42Z")
Definitely a must-have functionality. Hopefully it gets added soon. ---
**Author:** ![TPiotrowski](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tpiotrowski/32/14329_2.png) [@TPiotrowski](https://community.hubspot.com/u/TPiotrowski)\ **Post date:** [January 26, 2021, 6:04pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/19 "2021-01-26T18:04:20Z")
With the Marketing email A/B test beta I have worked with our SDR and Sales team to utilize the plain text marketing emails to make this happen using workflows/lists rather than sequences, not perfect but a short term band-aid if anyone’s looking for this sooner rather than later! ---
**Author:** ![HMC](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hmc/32/30191_2.png) [@HMC](https://community.hubspot.com/u/HMC)\ **Post date:** [February 22, 2021, 12:08pm UTC](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392/20 "2021-02-22T12:08:42Z")
This would be very helpful. Found this thread because I was googling how I would do this in Hubspot. Surprised to see it’s not a feature! [Next page](https://community.hubspot.com/t/ability-to-a-b-test-with-sequences/18392.md?page=2)