# A New Plain Text Email Template

**URL:** <https://community.hubspot.com/t/a-new-plain-text-email-template/33636>\
**Category:** Releases and Updates\
**Created:** [April 5, 2017, 8:17pm UTC](https://community.hubspot.com/t/a-new-plain-text-email-template/33636 "2017-04-05T20:17:30Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![agirard](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/agirard/32/55643_2.png) [@agirard](https://community.hubspot.com/u/agirard)\
**Post date:** [April 5, 2017, 8:17pm UTC](https://community.hubspot.com/t/a-new-plain-text-email-template/33636/1 "2017-04-05T20:17:30Z")

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When it comes to email, sometimes the best choice is to lean in the direction of simplicity. While a beautifully designed HMTL email has its place, simple, hyper-personal plain text emails have recently taken off in popularity.

Why? For one simple reason - they work really well. In fact, [a recent HubSpot test](https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data) found that a plain text email saw 51% more clicks than a similar image & HTML rich variation.

But there’s a downside to going pure plain text - it usually means a trade-off between improved metrics, and the ability to actually see any metrics at all, since open & click rates require the use of HTML.

HubSpot’s “plain email” template fits in the sweet spot in between. It’s formatted like a plain text email, is built with a minimal amount of HTML, but still has the underlying code needed to track opens & clicks.

 ![plain-email.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/c/9/c908939e5e1ede71bdef1cff9ccf071b6e7c8df7.png)

The new template is now available to all HubSpot customers. Want to give it a try? [Visit HubSpot Email](https://app.hubspot.com/l/email), and look for the new “plain email” template.