What will you learn in this HubSpot AI Small Group Coaching session?
You’ll learn how to use HubSpot’s agentic platform to support real business goals, then build and test your first custom AI agent in HubSpot.
Join From UNBOUND to Action: Build Your First Custom AI Agent in HubSpot, a hands-on Small Group Coaching session led by a HubSpot Academy Professor.
You’ll see how HubSpot’s Fall 2026 AI launches connect to the outcomes your team cares about most:
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Build Demand
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Win Deals
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Delight Customers
You’ll also explore the four tools that power your AI team: Breeze Assistant, Agent Hub, Context Home, and Agent Builder.
Then it’s time to build. Using plain-language instructions, you’ll create and test a custom AI agent in your own HubSpot account. You could build an agent to prepare for meetings, follow up with customers, summarize recent deal activity, or support another important workflow for your team.
Who is this HubSpot AI coaching session for?
Anyone ready to learn how HubSpot AI can support their business and take action by building something useful.
What will you leave with?
A working custom AI agent in HubSpot and a repeatable approach for creating agents that are grounded in your business context, not generic prompts.