# A/B testing

**URL:** <https://community.hubspot.com/t/a-b-testing/105529>\
**Category:** Reporting & Analytics\
**Tags:** starter\
**Created:** [April 23, 2024, 11:33am UTC](https://community.hubspot.com/t/a-b-testing/105529 "2024-04-23T11:33:54Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![COgbu5](https://avatars.discourse-cdn.com/v4/letter/c/da6949/32.png) [@COgbu5](https://community.hubspot.com/u/COgbu5)\
**Post date:** [April 23, 2024, 11:33am UTC](https://community.hubspot.com/t/a-b-testing/105529/1 "2024-04-23T11:33:54Z")

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I haven’t performed an A/B testing yet.

I understand how a small change in any of the metrics via testing what resonates more with the audience can impact the conversion rate.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [April 23, 2024, 11:38am UTC](https://community.hubspot.com/t/a-b-testing/105529/2 "2024-04-23T11:38:25Z")

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Hi @COgbu5,

That’s a great understanding of how A/B testing can be a game-changer for conversion rates! Even small tweaks based on what resonates with your audience can lead to significant improvements.

If you’re interested in getting started with A/B testing, there are plenty of easy-to-use tools available. For HubSpot specifically, you can find the resources here:

> **[Run A/B tests for marketing emails](https://knowledge.hubspot.com/marketing-email/run-an-a/b-test-on-your-marketing-email)**
>
> The A/B testing feature in email is a way to let you test two slightly different emails to your audience so that you can obtain information on which triggered the most engagement and then use the most effective email to send as a final email send.

> **[Run an A/B test on a page](https://knowledge.hubspot.com/website-pages/run-an-a-b-test-on-your-page)**
>
> Learn more about running A/B tests on your pages to find the best version and improve your content strategy to increase conversions.

Best regards!

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**Author:** ![JCobb4](https://avatars.discourse-cdn.com/v4/letter/j/db5fbb/32.png) [@JCobb4](https://community.hubspot.com/u/JCobb4)\
**Post date:** [April 24, 2025, 8:54am UTC](https://community.hubspot.com/t/a-b-testing/105529/3 "2025-04-24T08:54:33Z")

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I ran into a similar thing and found that testing variations didn’t impact my reports unless I tracked specific form events. I used [playwright submit form](https://scrapingbytes.com/blog/playwright-submit-form) to trigger form submissions across variants and made sure each version logged separate custom events in HubSpot. That way, I could track which variant led to more conversions and use that in my custom report filters.