# A/B Testing Two separate templates

**URL:** <https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659>\
**Category:** HubSpot Ideas\
**Tags:** marketing-email\
**Created:** [November 8, 2021, 6:26pm UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659 "2021-11-08T18:26:19Z")\
**Posts on this page:** 8\
**Page:** 1

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**Author:** ![HWalker9](https://avatars.discourse-cdn.com/v4/letter/h/e47c2d/32.png) [@HWalker9](https://community.hubspot.com/u/HWalker9)\
**Post date:** [November 8, 2021, 6:26pm UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659/1 "2021-11-08T18:26:19Z")

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It would be extremely helpful if we could A/B test two separate email templates that are already built instead of creating in the same template. I have two completely different emails I wanted to test out to see which performed better once opened and the only way to do that is to competely rebuild one of them into the other

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**Author:** ![SaadFahim](https://avatars.discourse-cdn.com/v4/letter/s/50afbb/32.png) [@SaadFahim](https://community.hubspot.com/u/SaadFahim)\
**Post date:** [August 19, 2022, 4:54pm UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659/2 "2022-08-19T16:54:12Z")

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Hi,

I’m looking for the same answer.

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**Author:** ![EWilliams85](https://avatars.discourse-cdn.com/v4/letter/e/8797f3/32.png) [@EWilliams85](https://community.hubspot.com/u/EWilliams85)\
**Post date:** [November 17, 2022, 3:28pm UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659/3 "2022-11-17T15:28:35Z")

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Really need this to test plain emails vs newsletters.

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**Author:** ![nicolasjonasson](https://avatars.discourse-cdn.com/v4/letter/n/ce7236/32.png) [@nicolasjonasson](https://community.hubspot.com/u/nicolasjonasson)\
**Post date:** [December 29, 2022, 1:18pm UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659/4 "2022-12-29T13:18:56Z")

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Yes, we need this!!

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**Author:** ![Renee3](https://avatars.discourse-cdn.com/v4/letter/r/c77e96/32.png) [@Renee3](https://community.hubspot.com/u/Renee3)\
**Post date:** [July 6, 2023, 6:27am UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659/5 "2023-07-06T06:27:55Z")

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Any update if we can do this? Would be a great feature

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**Author:** ![ekurze\_zlz](https://avatars.discourse-cdn.com/v4/letter/e/35a633/32.png) [@ekurze\_zlz](https://community.hubspot.com/u/ekurze_zlz)\
**Post date:** [November 13, 2023, 10:37pm UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659/6 "2023-11-13T22:37:28Z")

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It feels insane to me that I have to use the same template for an A/B test. Also, that I can’t A/B test a published nurture delivered via workflow.

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**Author:** ![BWilson63](https://avatars.discourse-cdn.com/v4/letter/b/e8c25b/32.png) [@BWilson63](https://community.hubspot.com/u/BWilson63)\
**Post date:** [February 27, 2025, 8:27pm UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659/7 "2025-02-27T20:27:23Z")

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I agree with all commenters here. It is really weird that we cannot test two different email templates in an A/B test. I would like to test an email that has one singular topic vs another that has the same topic but with a secondary callout/message to see if that increases engagement.

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**Author:** ![neil2](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/neil2/32/93181_2.png) [@neil2](https://community.hubspot.com/u/neil2)\
**Post date:** [October 29, 2025, 9:32am UTC](https://community.hubspot.com/t/a-b-testing-two-separate-templates/46659/8 "2025-10-29T09:32:34Z")

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Yep this is really annoying. I have to but seperate A/B testing software to get around this limitation
