# A/B Testing Forms

**URL:** <https://community.hubspot.com/t/a-b-testing-forms/1564>\
**Category:** HubSpot Ideas\
**Tags:** forms\
**Created:** [April 10, 2017, 2:00pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564 "2017-04-10T14:00:34Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![bindyee](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bindyee/32/87988_2.png) [@bindyee](https://community.hubspot.com/u/bindyee)\
**Post date:** [November 26, 2018, 12:19am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/21 "2018-11-26T00:19:58Z")

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Yess! We would love to have the ability to A/B test lead flow pop-ups!

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**Author:** ![mpalma](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mpalma/32/99678_2.png) [@mpalma](https://community.hubspot.com/u/mpalma)\
**Post date:** [November 26, 2018, 10:20pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/22 "2018-11-26T22:20:34Z")

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Requesting this feature, too

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**Author:** ![ABanner\_CDX](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/abanner_cdx/32/25203_2.png) [@ABanner\_CDX](https://community.hubspot.com/u/ABanner_CDX)\
**Post date:** [November 27, 2018, 9:14pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/23 "2018-11-27T21:14:22Z")

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Yes please! Surprised and a little bummed this thread goes back 18 months.

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**Author:** ![theScott](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/thescott/32/21190_2.png) [@theScott](https://community.hubspot.com/u/theScott)\
**Post date:** [December 4, 2018, 7:52pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/24 "2018-12-04T19:52:50Z")

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I’m perplexed as to why this wasn’t implemented from day 1 of the Lead Flow tool. That’s arguably the single most relevant element in the entire HubSpot platform where A/B testing should be implemented. I’d like to test different offers against each other, different copy, different pop-up methods…all in pursuit of capturing more genuinely qualified leads.

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**Author:** ![Bendorf](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bendorf/32/52876_2.png) [@Bendorf](https://community.hubspot.com/u/Bendorf)\
**Post date:** [December 7, 2018, 9:10am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/25 "2018-12-07T09:10:14Z")

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Yes, I’m also looking for this feature.

I would like to split-test on image/text/form length/pages it’s on etc.

Please make this feature

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**Author:** ![Reversio](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/reversio/32/78108_2.png) [@Reversio](https://community.hubspot.com/u/Reversio)\
**Post date:** [December 18, 2018, 10:26am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/26 "2018-12-18T10:26:05Z")

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I need this feature too. Absolutely necessary!

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**Author:** ![hugodamasio](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hugodamasio/32/102498_2.png) [@hugodamasio](https://community.hubspot.com/u/hugodamasio)\
**Post date:** [January 28, 2019, 7:50pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/27 "2019-01-28T19:50:57Z")

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+1 for this feature.  
Reached this discussion and found that it is still not possible to A/B test a leadflow, now pop-up forms.

It’s another huge plus for the A/B testing capabilities of Hubspot, when this is implemented.

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**Author:** ![Capitel](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/capitel/32/51304_2.png) [@Capitel](https://community.hubspot.com/u/Capitel)\
**Post date:** [February 9, 2019, 5:10pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/28 "2019-02-09T17:10:33Z")

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+1, this is a MUST for any serious marketer, and Hubspot knows it. A/B testing should be immediately available for any conversion tool (ctas, emails, workflows, leadflows…)

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**Author:** ![brianjw](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/brianjw/32/13521_2.png) [@brianjw](https://community.hubspot.com/u/brianjw)\
**Post date:** [February 12, 2019, 3:03pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/29 "2019-02-12T15:03:55Z")

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Agreed. We definitely need to be able to do A/B testing with the lead flow pop ups similar to the emails. We’d like to test which popup variations work best for our target customers. We also want to see which messaging works best. Seems like this is a no-brainer necessity for inbound marketing!

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**Author:** ![ppv](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ppv/32/20146_2.png) [@ppv](https://community.hubspot.com/u/ppv)\
**Post date:** [March 24, 2019, 12:16am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/30 "2019-03-24T00:16:31Z")

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Hello Bar offers this feature and it has been very useful to test what language and words work better. Also, to test what converts better. Sadly they don’t offer a Hubspot integration so my team had to build one. Also, it is not possible to target based on lifecycle stage since Hello Bar does not have the data.

It would be most optimum if Hubspot gave the A/B testing feature + some of the other features of Hello Bar. Till then Hello Bar is a good alternative. Here is my affiliate link of Hello Bar in case someone wants to register and get a free account: [Click here to get a FREE account of Hello Bar](https://www.hellobar.com#ref=pranavpaivernekar)

P.S. I am not sure if Hubspot rules allow sharing affiliate links. Please let me know if I should take it off. Though, I would still recommend it as an alternative to Hubspot Popups till A/B testing and other features are available.

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**Author:** ![Jens\_Hooiveld](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jens_hooiveld/32/79091_2.png) [@Jens\_Hooiveld](https://community.hubspot.com/u/Jens_Hooiveld)\
**Post date:** [March 26, 2019, 3:07pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/31 "2019-03-26T15:07:26Z")

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Yes, this should be available.

Not only to have A and B version.

But also:

- A: show pop-up

- B: do not show pop-up

This gives the change to test the impact of the pop-up on the rest of the page clicks

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**Author:** ![saram9922](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/saram9922/32/20337_2.png) [@saram9922](https://community.hubspot.com/u/saram9922)\
**Post date:** [April 24, 2019, 1:51pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/32 "2019-04-24T13:51:20Z")

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I was looking into A/B testing popups on HubSpot and I found this post: why is it not a thing yet?

I think it would be super useful to test different kinds of popups’ locations (i.e. center or right corner of the page)

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**Author:** ![danpilat](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/danpilat/32/84335_2.png) [@danpilat](https://community.hubspot.com/u/danpilat)\
**Post date:** [October 3, 2019, 3:06am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/33 "2019-10-03T03:06:44Z")

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really? how is this not possible ?

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**Author:** ![koivuniemi](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/koivuniemi/32/25600_2.png) [@koivuniemi](https://community.hubspot.com/u/koivuniemi)\
**Post date:** [February 4, 2020, 9:14am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/34 "2020-02-04T09:14:01Z")

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Yes, please! This would be super.

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**Author:** ![rlevesque](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rlevesque/32/78108_2.png) [@rlevesque](https://community.hubspot.com/u/rlevesque)\
**Post date:** [May 8, 2020, 12:32pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/35 "2020-05-08T12:32:26Z")

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Me too. This is a must-have!

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**Author:** ![JoeMayall](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/joemayall/32/83822_2.png) [@JoeMayall](https://community.hubspot.com/u/JoeMayall)\
**Post date:** [June 3, 2020, 2:43pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/36 "2020-06-03T14:43:45Z")

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Hi HubSpot Community,

My name is Joe, I’m the Ideas Forum Manager. I just wanted to thank you for your thoughtful comments on this post. Your feedback really helps us build a better product.

I think this a great Idea! I’m happy to say we are currently reviewing this request and its feasibility. At this time I don’t have any details around timing or delivery, but all updates will be relayed on this thread.

I am changing the status of this idea to Being Reviewed as our team scopes out this work.

Best,  
Joe

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**Author:** ![brandy1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/brandy1/32/64675_2.png) [@brandy1](https://community.hubspot.com/u/brandy1)\
**Post date:** [September 1, 2020, 6:25pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/37 "2020-09-01T18:25:21Z")

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This would be a really helpful tool!

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**Author:** ![Pratik](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pratik/32/2490_2.png) [@Pratik](https://community.hubspot.com/u/Pratik)\
**Post date:** [June 19, 2017, 7:10am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/38 "2017-06-19T07:10:10Z")

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Agreed. This is a must have for embedded forms…

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**Author:** ![frankschouten](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/frankschouten/32/43030_2.png) [@frankschouten](https://community.hubspot.com/u/frankschouten)\
**Post date:** [September 29, 2017, 1:34pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/39 "2017-09-29T13:34:37Z")

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Yes please! This is a much needed feature for embedded forms.

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**Author:** ![cpieri](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cpieri/32/1198_2.png) [@cpieri](https://community.hubspot.com/u/cpieri)\
**Post date:** [November 8, 2017, 4:02pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/40 "2017-11-08T16:02:34Z")

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This would be a great function for this particular use case: If someone has workflows that use forms as the enrollment criteria, creating a new form to test in an A/B landing page is not really a smooth solution because all the enrollment criteria has to be replicated for this new form.

[Previous page](https://community.hubspot.com/t/a-b-testing-forms/1564.md?page=1)

[Next page](https://community.hubspot.com/t/a-b-testing-forms/1564.md?page=3)
