# A/B Testing Forms

**URL:** <https://community.hubspot.com/t/a-b-testing-forms/1564>\
**Category:** HubSpot Ideas\
**Tags:** forms\
**Created:** [April 10, 2017, 2:00pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564 "2017-04-10T14:00:34Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![Shay](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/shay/32/54226_2.png) [@Shay](https://community.hubspot.com/u/Shay)\
**Post date:** [April 10, 2017, 2:00pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/1 "2017-04-10T14:00:34Z")

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[Migrated from legacy feedback forum with 39 votes.](http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/10018899-a-b-testing-forms)

There currently isn’t a way to A/B test forms. I’m assuming other users out there would be interested in A/B testing whether or not certain fields create higher form submission drop off than others.

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**Author:** ![LenJacobs](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lenjacobs/32/78471_2.png) [@LenJacobs](https://community.hubspot.com/u/LenJacobs)\
**Post date:** [March 9, 2017, 3:37pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/2 "2017-03-09T15:37:12Z")

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HubSpot should add the functionality of A/B testing to their email popup system. This is marketing 101 -- testing testing testing. Do you agree?

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**Author:** ![vishnu](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/vishnu/32/100962_2.png) [@vishnu](https://community.hubspot.com/u/vishnu)\
**Post date:** [April 11, 2017, 5:54pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/3 "2017-04-11T17:54:01Z")

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[@LenJacobs](https://community.hubspot.com/t5/user/viewprofilepage/user-id/4953) - interesting thought. Can you provide some context around why you would like this feature? What types of A/B tests will you conduct if this was in the product now?

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**Author:** ![LenJacobs](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lenjacobs/32/78471_2.png) [@LenJacobs](https://community.hubspot.com/u/LenJacobs)\
**Post date:** [April 11, 2017, 6:03pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/4 "2017-04-11T18:03:40Z")

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If “Lead Flow” is Hub Spot’s term for popups, the context for testing popups should be obvious: Anything that can lead to more signups or engagement with leads needs to be explored. For instance, is a % off for new subscribers as strong a case as $ off for new orders? Is “Free” better that “Information” or “community”? There are so many variations to test in acquiring a new customer and no best practice is a best practice for all potential customers or for all merchants. Do you need more examples? Hope this is going to move up in the proposed or actual feature enhancements for the Lead Flow system.

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**Author:** ![HaokunWang](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/haokunwang/32/53869_2.png) [@HaokunWang](https://community.hubspot.com/u/HaokunWang)\
**Post date:** [May 23, 2017, 10:20pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/5 "2017-05-23T22:20:14Z")

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Yes! That’s something I want to have too. A/B testing for call outs, buttons etc.

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**Author:** ![rowens](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rowens/32/15455_2.png) [@rowens](https://community.hubspot.com/u/rowens)\
**Post date:** [August 10, 2017, 11:38pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/6 "2017-08-10T23:38:28Z")

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Yeah this would be really helpful functionality - the ability to split test popups would be beneficial

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**Author:** ![raleighleslie](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/raleighleslie/32/84904_2.png) [@raleighleslie](https://community.hubspot.com/u/raleighleslie)\
**Post date:** [September 14, 2017, 8:30pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/7 "2017-09-14T20:30:02Z")

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Surprised this is not a thing yet! Thanks for considering how important this feature is. Have a wonderful day.

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**Author:** ![roisinkirby](https://avatars.discourse-cdn.com/v4/letter/r/e95f7d/32.png) [@roisinkirby](https://community.hubspot.com/u/roisinkirby)\
**Post date:** [September 20, 2017, 4:09pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/8 "2017-09-20T16:09:36Z")

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Empty

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**Author:** ![debra-jmxbrands](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/debra-jmxbrands/32/9140_2.png) [@debra-jmxbrands](https://community.hubspot.com/u/debra-jmxbrands)\
**Post date:** [September 27, 2017, 12:50pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/9 "2017-09-27T12:50:06Z")

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I actually need to do this right now. I need to test whether giving a discount helps with sign ups or not. I am trying to figure out if there is any work around since HubSpot does not provide this.

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**Author:** ![chris13](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/chris13/32/7115_2.png) [@chris13](https://community.hubspot.com/u/chris13)\
**Post date:** [October 12, 2017, 5:38pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/10 "2017-10-12T17:38:49Z")

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This should absolutely be core funstionality.

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**Author:** ![Mirielle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mirielle/32/32521_2.png) [@Mirielle](https://community.hubspot.com/u/Mirielle)\
**Post date:** [January 16, 2018, 7:21pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/11 "2018-01-16T19:21:27Z")

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I really need this too.

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**Author:** ![vmcgee](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/vmcgee/32/102596_2.png) [@vmcgee](https://community.hubspot.com/u/vmcgee)\
**Post date:** [March 28, 2018, 9:49pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/12 "2018-03-28T21:49:39Z")

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I’d like to A/B test a white paper against a recorded webinar using lead flows on a speicifc webpage.

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**Author:** ![Mirielle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mirielle/32/32521_2.png) [@Mirielle](https://community.hubspot.com/u/Mirielle)\
**Post date:** [April 24, 2018, 7:06pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/13 "2018-04-24T19:06:12Z")

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I really need it too

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**Author:** ![matthewscheer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/matthewscheer/32/75439_2.png) [@matthewscheer](https://community.hubspot.com/u/matthewscheer)\
**Post date:** [April 27, 2018, 1:18am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/14 "2018-04-27T01:18:15Z")

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Agreed. This would be a great feature to have and add value to our marketing efforts.

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**Author:** ![Maret](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/maret/32/65837_2.png) [@Maret](https://community.hubspot.com/u/Maret)\
**Post date:** [May 10, 2018, 7:19am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/15 "2018-05-10T07:19:44Z")

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+1

I’d like to split test how different forms of pop-up (left slide in, cover the page etc) or change in colour could increase engagement as well as split testing with text.

Any idea when this might get implemented?

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**Author:** ![AllyseS](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/allyses/32/68653_2.png) [@AllyseS](https://community.hubspot.com/u/AllyseS)\
**Post date:** [June 22, 2018, 4:12pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/16 "2018-06-22T16:12:23Z")

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**YES.** Why there isn’t already a feature to A/B test copy, forms, or images on a lead flow is surprising to me. This is the #1 thing marketers should be doing to increase leads.. **testing**. Please implement this soon.

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**Author:** ![Samanthamyers](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/samanthamyers/32/58551_2.png) [@Samanthamyers](https://community.hubspot.com/u/Samanthamyers)\
**Post date:** [July 16, 2018, 4:38am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/17 "2018-07-16T04:38:58Z")

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1000000%

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**Author:** ![MichellePZ](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/michellepz/32/76463_2.png) [@MichellePZ](https://community.hubspot.com/u/MichellePZ)\
**Post date:** [August 9, 2018, 8:44pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/18 "2018-08-09T20:44:52Z")

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This would be really useful for us as well.

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**Author:** ![melissachowning](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/melissachowning/32/82797_2.png) [@melissachowning](https://community.hubspot.com/u/melissachowning)\
**Post date:** [August 18, 2018, 2:53am UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/19 "2018-08-18T02:53:50Z")

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Yes, we absolutely need this feature. Hope this is on the list!

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**Author:** ![caseypboyles](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/caseypboyles/32/44643_2.png) [@caseypboyles](https://community.hubspot.com/u/caseypboyles)\
**Post date:** [October 24, 2018, 6:56pm UTC](https://community.hubspot.com/t/a-b-testing-forms/1564/20 "2018-10-24T18:56:54Z")

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I would like this feature too!

[Next page](https://community.hubspot.com/t/a-b-testing-forms/1564.md?page=2)
