# A/B Test HTML Email vs. Plain Text Email **URL:** \ **Category:** HubSpot Ideas\ **Tags:** marketing-email\ **Created:** [November 24, 2020, 11:06pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421 "2020-11-24T23:06:19Z")\ **Posts on this page:** 14\ **Page:** 1
**Author:** ![SWilcox](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/swilcox/32/9140_2.png) [@SWilcox](https://community.hubspot.com/u/SWilcox)\ **Post date:** [November 24, 2020, 11:06pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/1 "2020-11-24T23:06:19Z")
It would be really great if we can easily and automatically A/B test on opens + click-throughs between an HTML version of an email and the plain text version of the same email. ---
**Author:** ![JPurser](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jpurser/32/81360_2.png) [@JPurser](https://community.hubspot.com/u/JPurser)\ **Post date:** [June 8, 2021, 2:09pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/2 "2021-06-08T14:09:12Z")
I agree! ---
**Author:** ![AHuntsman](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ahuntsman/32/27794_2.png) [@AHuntsman](https://community.hubspot.com/u/AHuntsman)\ **Post date:** [June 8, 2021, 2:10pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/3 "2021-06-08T14:10:48Z")
I agree, this would be really helpful. ---
**Author:** ![Alee2](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/alee2/32/89259_2.png) [@Alee2](https://community.hubspot.com/u/Alee2)\ **Post date:** [June 8, 2021, 2:32pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/4 "2021-06-08T14:32:39Z")
This would be a useful improvement for email marketing on hubspot. It’s great to split test an email to test subject lines and copy but it would be effective to be able to test the email templates (HTML and Plain text). ---
**Author:** ![SSutton1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ssutton1/32/59606_2.png) [@SSutton1](https://community.hubspot.com/u/SSutton1)\ **Post date:** [June 8, 2021, 2:36pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/5 "2021-06-08T14:36:05Z")
100% Agree!! ---
**Author:** ![AEades](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/aeades/32/2679_2.png) [@AEades](https://community.hubspot.com/u/AEades)\ **Post date:** [June 8, 2021, 2:40pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/6 "2021-06-08T14:40:31Z")
This would be a really helpful tool. ---
**Author:** ![RThompson7](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rthompson7/32/38459_2.png) [@RThompson7](https://community.hubspot.com/u/RThompson7)\ **Post date:** [June 8, 2021, 3:05pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/7 "2021-06-08T15:05:59Z")
totally agree ---
**Author:** ![JMun](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jmun/32/73373_2.png) [@JMun](https://community.hubspot.com/u/JMun)\ **Post date:** [June 9, 2021, 9:05am UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/8 "2021-06-09T09:05:31Z")
Agree. Would be a great addition to the A/B testing capabilities ---
**Author:** ![LMidgley](https://avatars.discourse-cdn.com/v4/letter/l/c89c15/32.png) [@LMidgley](https://community.hubspot.com/u/LMidgley)\ **Post date:** [November 25, 2021, 10:37am UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/9 "2021-11-25T10:37:48Z")
Absolutely! Can’t believe this isn’t already an option on a marketing automation tool! ---
**Author:** ![Amy\_Brierley](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/amy_brierley/32/91639_2.png) [@Amy\_Brierley](https://community.hubspot.com/u/Amy_Brierley)\ **Post date:** [May 17, 2022, 9:28am UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/10 "2022-05-17T09:28:15Z")
Would be great to help us improve our marketing emails! ---
**Author:** ![amandahen](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/amandahen/32/14727_2.png) [@amandahen](https://community.hubspot.com/u/amandahen)\ **Post date:** [July 18, 2022, 6:33pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/11 "2022-07-18T18:33:45Z")
Agree #10 ---
**Author:** ![amandahen](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/amandahen/32/14727_2.png) [@amandahen](https://community.hubspot.com/u/amandahen)\ **Post date:** [July 18, 2022, 6:35pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/12 "2022-07-18T18:35:46Z")
Has anyone come up with a workaround?❓ ---
**Author:** ![JMaguire7](https://avatars.discourse-cdn.com/v4/letter/j/9d8465/32.png) [@JMaguire7](https://community.hubspot.com/u/JMaguire7)\ **Post date:** [February 1, 2023, 5:22pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/13 "2023-02-01T17:22:26Z")
This would be so helpful. The current workflow is infuriating. ---
**Author:** ![SamanthaM](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/samantham/32/92664_2.png) [@SamanthaM](https://community.hubspot.com/u/SamanthaM)\ **Post date:** [April 14, 2023, 8:14pm UTC](https://community.hubspot.com/t/a-b-test-html-email-vs-plain-text-email/28421/14 "2023-04-14T20:14:00Z")
There’s actually a setting for this that fixes this issue: ![89251i1A5057CA8FFFCB90.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/1/2/12cf9af2470cd9740934fe3abf4cff653a19f73f.png) It’s in the Design tab, and then in Template.