Hello. I’m Penn from the HubSpot content creation team.
I’d like to introduce the “Marketing Tips Explained by HubSpot” playlist on the HubSpot Japan YouTube channel, which we highly recommend for anyone using HubSpot products on a daily basis.
This month, we’re featuring “Conversions,” a key factor in marketing success. The videos provide easy-to-understand explanations of actionable knowledge, ranging from the types of conversion points and how to set them up to the fundamentals of conversions as a metric and strategies for improvement. Please give them a watch!
“Marketing Tips Explained by HubSpot” is a video series in which HubSpot Japan members explain practical knowledge about HubSpot products, covering topics related to conversions, what you can do with a CRM, and more.
Here are two highly recommended videos from our recent uploads:
- What is a Conversion? A Thorough Explanation from the Basics to Improvement Strategies
This video clearly explains the definition of a conversion, how to calculate CVR (Conversion Rate), and the differences between unique, direct, and indirect conversions. It also outlines five practical methods to increase conversions: expanding traffic, Landing Page Optimization (LPO), CTA design, Entry Form Optimization (EFO), and lowering barriers to entry.
- [Complete Guide] What is a Conversion Point? An Easy-to-Understand Introduction to 8 Specific Examples and Proper Setup Methods
This video systematically explains the basic concept of conversion points, eight representative points used in B2B and e-commerce (such as brochure requests, meeting scheduling, and trials), and six practical tips for setting them up correctly.
If you found these videos helpful, or if there are specific videos you’d like us to create in the future, please feel free to leave a comment with your thoughts and feedback.