Hello! I’m Penn from the HubSpot Content Creation Team.
I’d like to introduce you to the “Marketing Tips Explained by HubSpot” playlist on the HubSpot Japan YouTube channel. It’s a must-watch for everyone using HubSpot products every day.
This month, we’re featuring marketing strategies revealed by data, based on our latest marketing trends survey. We break down actionable insights in easy-to-understand videos, covering high-ROI marketing channels, marketing challenges for 2026, and more. Be sure to check them out!
“Marketing Tips Explained by HubSpot” is a video series where HubSpot Japan team members explain practical knowledge about HubSpot products, including topics related to marketing trends surveys and what you can do with CRM.
Here are four highly recommended videos from our recent uploads:
Based on HubSpot’s latest survey data, this video explains the “Top 8 Major Challenges” that many marketing professionals are facing in 2026, along with how to overcome them.
It’s packed with practical tips you can focus on starting tomorrow, covering ROI measurement, content strategy, sales alignment, and AI utilization. Please watch until the end.
2. Explaining the “Top 5 KPIs” to Track in the AI Era and Optimization Methods
In this video, we explain the Top 5 KPIs that successful teams are actually tracking, based on HubSpot’s latest survey data, as well as four optimization trends in the AI era. We also introduce specific methods for improving performance.
Based on HubSpot’s latest survey of over 1,500 marketers worldwide, we thoroughly analyze the channels that successful companies are actually investing in. We cover major channels for B2B and B2C, actual ROI comparisons, the reality of leveraging rapidly growing short-form videos, and the shift from SEO to AEO. We’ve condensed this data to provide insights that will be immediately useful for your strategy tomorrow.
4. A Thorough Explanation of 5 Key Points Leading to ROI Maximization
We explain specific statistical data and insights covering the evolution of AI-driven personalization, revising SEO strategies for the AI search (AEO) era, the overwhelming ROI of short-form videos, changes in the social media landscape, and the skill sets marketers will need in 2026. This content is designed to be immediately applicable to your company’s marketing strategy. Please watch until the end.
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