Milestone moment: the HubSpot Marketplace has officially passed 2,000+ apps and 2.5+ million active app installs. 
But this update isn’t just about numbers. The focus of the HubSpot ecosystem has always been about the added value that these apps and partnerships bring to customers.
Every app is another way to make HubSpot work exactly the way you want it to. More connections, less busywork, better AI, and smarter insights. And as your business grows, the ecosystem grows with you.
Recently updated apps
88 new apps recently joined the HubSpot Marketplace last quarter. Additionally, 18 featured apps were added or recently updated with new features.
Here are some highlights added from last quarter:
Now you can blend, combine, and enhance data from Snowflake, Google Sheets, and Microsoft 365 Excel in data studio through an intuitive spreadsheet-like interface. There’s no technical expertise required.
Aircall now has a new native calling experience directly within the HubSpot, CallRail syncs lead details captured by its Voice Assist agent, and Quotapath has a new quota attainment app card and earnings app object.
You can now interact with HubSpot objects directly from Clay, Trumpet adds buyer intent insights, and Introw unlocks deeper partner automation. Meanwhile, Sailes Coach is a new app that includes UI Extensions to analyze deal details and recommend next steps.
Explore new, deeper integration features. Mapsly has added smarter territory planning, Salesmsg added a quick-send SMS app card, Mobile Text Alerts’ has workflow-ready messaging, and S-docs added conditional logic and visibility.
GetAccept, Zoom, Microsoft Teams and Google Meet now have more syncing capabilities so you can use more of your unstructured data from transcripts, documents, and buyer insights.
Curated collections for your use case
With such a growth in app volume, it’s important to help you find the right apps for your business faster. Some recently curated collections include:
…apps that allow you to blend and activate external data together to use workflows, reports, and segments (Essential apps for data activation collection)
…top app recommendations that help Sales teams make their wins more repeatable (Essential apps for sales collection)
…apps that allow you to use your own LLM accounts to create custom workflow actions (LLM custom workflow actions collection) including ChatGPT, Gemini, Anthropic, and more.
App collections are a great place to browse apps by theme or use case. If you don’t know exactly what you’re looking for, just try the new smart search. Type something like “improve sales reporting” and voila, let the Marketplace AI do the work.
Looking Ahead
AI is only as good as the data powering it. That’s why apps and solutions partners are so critical. Partners break down silos, build solutions, and share expertise that go deep on industries, verticals, and use cases.
The best part? We’re just getting warmed up. By 2028, analysts say there’s a $36 billion partner opportunity on the HubSpot platform. That means more innovation from our partners and more impact for you.
So here’s to the next thousand apps! And to you finding the ones that help you save time, spark insights, and grow in ways you didn’t think were possible. 
Your turn
How are you using apps and integrations to make HubSpot work for your business? Drop your story and recommendations in the comments!