topic Re: Which research methods have helped you curate your buyer persona? in Inbound

Which research methods have helped you curate your buyer persona?

agulati — Thu, 20 Jan 2022 21:18:04 GMT

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! Give us your tips and tricks, and what research methods you've found success with. To learn more about buyer personas, check out the "Getting to Know Your Customer" lesson via HubSpot Academy.

Re: Which research methods have helped you curate your buyer persona?

YBodine — Sun, 23 Jan 2022 01:22:06 GMT

Thanks for the tips and info!

Re: Which research methods have helped you curate your buyer persona?

Dikshi — Sun, 23 Jan 2022 08:19:36 GMT

Not yet. Thinking of starting.

Re: Which research methods have helped you curate your buyer persona?

MRizwan7 — Sun, 23 Jan 2022 10:47:51 GMT

Thank you.

Re: Which research methods have helped you curate your buyer persona?

simpsonco2 — Sun, 23 Jan 2022 16:48:53 GMT

Wow, great information.

Re: Which research methods have helped you curate your buyer persona?

RyanRubi — Mon, 24 Jan 2022 03:01:11 GMT

I know that our company has created at least two buyer personas for the primary brand I write for. It's really helped me write copy specifically tailored to that individual.

Re: Which research methods have helped you curate your buyer persona?

_regineong — Tue, 25 Jan 2022 01:24:30 GMT

Not yet, Im still starting and learning more about it to grow my wine business. Any advices?

Re: Which research methods have helped you curate your buyer persona?

Chimmie — Tue, 25 Jan 2022 02:29:38 GMT

I am still in the process of my research.

Re: Which research methods have helped you curate your buyer persona?

KErics — Tue, 25 Jan 2022 04:02:20 GMT

I am still in the process of my research.

Re: Which research methods have helped you curate your buyer persona?

Kelvingongo — Tue, 25 Jan 2022 12:08:45 GMT

Hello,

I am currently researching on building buyer personas for human resources personell. I found the example provided in the video extremely insightful. Looking forward to practice this!

Re: Which research methods have helped you curate your buyer persona?

MTalenfeld — Tue, 25 Jan 2022 12:24:45 GMT

Good Morning Professor,

I love the idea of developing personas.

I have spent years working in higher education and going to the schools we work with, speaking with education leaders, students, and others to know our customers. But all of the questions we ask and the research we do are just a starting point, scratching the surface of what motivates people to do what they do.

In the book “The Lean Startup,” Eric Ries discusses developing a Minimal Viable Product (MVP) before investing a lot in a product or idea. I love the Inbound strategy and methodology because it is centered around testing, iterating, and ongoing improvement. So, developing Personas is only a starting point. Perfecting them and our messaging are critical ingredients of a marketing campaign that makes us all great.

Re: Which research methods have helped you curate your buyer persona?

JHagmaier — Tue, 25 Jan 2022 20:03:33 GMT

Hi Professor,

Using the goals listed out on job applications for buyer persona positions, sitting in on first meeting and demo sales calls, and the tool Hubspot provided in this course has been informative in developing the right buyer personas.

Thank you!

Re: Which research methods have helped you curate your buyer persona?

Rayanjvn — Wed, 26 Jan 2022 09:26:27 GMT

Hello, thanks for sharing, professor. To define my buyer persona, I've done plenty of research regarding the targets of my startup and then gathered all information regarding demographic and buying insight. The HubSpot tool was also a great way for me to structure all the persona's information

Re: Which research methods have helped you curate your buyer persona?

chrisman351 — Wed, 26 Jan 2022 19:05:16 GMT

Thanks Proffesor!

I am currently doing a buyer persona for the compnay Zoom, and this course has been very helpful in doing that.

Re: Which research methods have helped you curate your buyer persona?

Karthik28N — Wed, 26 Jan 2022 19:23:29 GMT

Is it practical to create buyer personas when you in the B2C business, if yes , whats the ideal number of people we need to interview in the different categories suggested , say if i have around 5-6 lakh customers currently consuming my product

Re: Which research methods have helped you curate your buyer persona?

shades0fwhite — Wed, 26 Jan 2022 20:32:21 GMT

Very Nice content for students like me

Re: Which research methods have helped you curate your buyer persona?

EMutuo — Thu, 27 Jan 2022 11:22:22 GMT

Not yet but I'm planning to start on it once I learn more about it.

Re: Which research methods have helped you curate your buyer persona?

jchulsey — Thu, 27 Jan 2022 20:05:15 GMT

I'm still researching ways to best help me create my buyer persona.

Re: Which research methods have helped you curate your buyer persona?

IOlano — Thu, 27 Jan 2022 20:40:59 GMT

This has been really helpful in developing my first few buyer personas. Thank you!

Re: Which research methods have helped you curate your buyer persona?

JJaison02 — Fri, 28 Jan 2022 02:28:41 GMT

I've personally found that social media is the go-to place to understand buyer personas and platforms like Instagram or TikTok are great for insights. Collaborating with the sales team is also a good way to collect, list and sort information to curate buyer personas.