topic Re: What's an example of lead nurturing? in Inbound

What's an example of lead nurturing?

Champion — Thu, 12 Aug 2021 14:14:11 GMT

Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward a specific action.

Think back to the last interaction you had with a company online that led to a purchasing decision. Share that experience with us in the comments below.

*To learn more about this, check out the Understanding Lead Nurturing lesson via HubSpot Academy.

Re: What's an example of lead nurturing?

PLesanework — Wed, 14 Jul 2021 02:21:29 GMT

Re: What's an example of lead nurturing?

DLuchyshyn — Wed, 14 Jul 2021 18:03:16 GMT

Started with a Google search of hunting for a specific part via model number. This lead me to a bunch of different sites which I searched for the best price. Then I proceeded to check reviews of the sites with the best prices. Upon discovering many negative reviews I decided to search for the best companies that sell the part I need and checked their social media on Facebook. Then once I found a reputable one I tracked down the part on their site and submitted an order. The following day, the company called me to confirm the order.

Re: What's an example of lead nurturing?

JSmith9 — Wed, 14 Jul 2021 20:25:49 GMT

Re: What's an example of lead nurturing?

CCarde — Wed, 14 Jul 2021 22:30:39 GMT

In all honesty, I've never actually interacted with a company online. I may have been researching something and they posted something on social media that was aesthetically pleasing to me personally. Then I would visit the site, decide if I want to buy after I've looked at the reviews, and then made my purchase. It's usually after the purchase that I may interact with the company by leaving my review or contacting them in reference to making a return. And that is about it for me.

Re: What's an example of lead nurturing?

GParanada — Thu, 15 Jul 2021 05:35:20 GMT

Mostly dealt with online shopping apps when it comes to online purchasing. Feedbacks play a huge role in placing my trust as to continue purchase or not. Building a good reputation equals more customer purchase.

Re: What's an example of lead nurturing?

Shrutirekhi — Thu, 15 Jul 2021 07:49:12 GMT

valuable offers that are hard to miss

Re: What's an example of lead nurturing?

KBriggs3 — Thu, 15 Jul 2021 21:30:08 GMT

Went on amazon, got a customized product list for my search, and ordered off of this.

Re: What's an example of lead nurturing?

CGuevarra — Fri, 16 Jul 2021 03:13:14 GMT

I always engage to different shops in online apps. I always refer to reviews/feedback to make a decision to purchase a product.

Building trust with your customers, by being honest if you're selling authentic products, will lead to more customers

Re: What's an example of lead nurturing?

BasitKhan — Fri, 16 Jul 2021 12:16:06 GMT

Re: What's an example of lead nurturing?

MRegis — Mon, 19 Jul 2021 00:58:35 GMT

I will say most e-commerece retailers are good at nurturing, with reminder emails such as "you left this in your cart!", and updates on the latest styles and deals.

Re: What's an example of lead nurturing?

Jordanjme — Mon, 19 Jul 2021 10:24:40 GMT

Such as when online shopping (on Superbalist) they sent me an email to remind me thigns were still in my cart and if I wanted to continue shopping (essentiallyt re-engaging me in the concideration stage to try move me through to the decision stage)

Re: What's an example of lead nurturing?

AZ11 — Mon, 19 Jul 2021 16:00:48 GMT

Re: What's an example of lead nurturing?

EIyanda — Mon, 19 Jul 2021 17:08:51 GMT

Had that sort of experience with jumia, I was actually convinced even when I was not really ready for purchase

Re: What's an example of lead nurturing?

LoBalll — Mon, 19 Jul 2021 18:12:51 GMT

The last interaction I had with a company online that led to a purchasing decision was when I was buying a couch. My search lasted for a couple months, searching both online and in-person. (couch is a pretty big purchase) I was going back and forth between IKEA and Wayfair comparing options, sizes and prices. Ultimately when I actually decided on one couch from IKEA, they were out of stock everywhere! I went back to Wayfair but wasn't satisified with their options. Ended up searching for an established furniture store I'd heard of before (Ashley Home Store) and found a couch I liked best of all for size, price, color and delivery availability. Reviews and pictures matched up perfectly. Plus 10% flash sale for 4th of July was a nice add.

Long story short, it took me 2 months to decide on a couch that I wasn't fully sold on and when I found out it was sold out, from then it took me 2 days to find one that I absolutely loved.

My buyer's journey may have been shortened had IKEA or Wayfair maybe reached out to me to nurture something, but they didn't. From then, the established furniture store that I'd recognized from commercials I remember seeing even as a kid (lol) caught me hook-line-and-sinker. Goes to show you the depths of a long-lasting lead nurturing relationship!

Re: What's an example of lead nurturing?

TGaffney — Mon, 19 Jul 2021 19:53:35 GMT

I agree with online shopping that if you add things to your cart - you receive emails reminding you that you have left things in your cart or - an item you like has a new promotion - CHECK IT OUT!

Re: What's an example of lead nurturing?

CFaya — Tue, 20 Jul 2021 12:38:37 GMT

I have used social media to meet/network with people and then have developed relationships based on common interests which led to sales.

Re: What's an example of lead nurturing?

DFombo — Tue, 20 Jul 2021 13:41:40 GMT

My experience is with digital marketers, they have great email sequences that nurture and convert. I made a purchase after receiving a series of emails.

Re: What's an example of lead nurturing?

BRodgers-Rint — Tue, 20 Jul 2021 14:56:09 GMT

Recently bought a new couch and this process took a few months. I had registered my detail with Made to get a 10% discount with my first purchase, I didn't buy anything. I continued to browse for a few weeks and then received an email detailing Made Sale details with a section on couches. I bought one from them the same day.

Re: What's an example of lead nurturing?

ABybee — Tue, 20 Jul 2021 15:42:09 GMT