topic Re: What's an example of a buyer persona with corresponding buyer's journey? in Inbound

What's an example of a buyer persona with corresponding buyer's journey?

Champion — Thu, 12 Aug 2021 14:03:55 GMT

Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).

The buyer's journey is comprised of three stages:

Awareness Stage: The buyer becomes aware that they have a problem.
Consideration Stage: The buyer defines their problem and considers options to solve it.
Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.

Name a brand that you're a buyer persona for. What does your journey look like to doing business with them?

*To learn more about this, check out the Developing the Buyer's Journey for Your Business lesson via HubSpot Academy.

Re: What's an example of a buyer persona with corresponding buyer's journey?

rraorakhi — Mon, 12 Jul 2021 14:21:37 GMT

Product Covid Vacccine: Pfizer.
Awareness stage: researching on what it is and how this works.considering different vaccines available.
Consideration: Approaches family GP to better understand, talks to people around friends and family and decides.
Decision: Gets the jab done.

Re: What's an example of a buyer persona with corresponding buyer's journey?

sofiai — Mon, 12 Jul 2021 19:29:59 GMT

Awareness Stage: Prospect experiences a problem or a new organizational need is identified

Consideration Stage: Prospect clearly defined the problem/opportunity and the requirements

Decision Stage: Prospect has decided on their solution strategy and define their core criteria for selection and purchase

Re: What's an example of a buyer persona with corresponding buyer's journey?

BCira — Wed, 14 Jul 2021 00:22:17 GMT

Brand: Black Achievers

Awareness: I don't have a strong enough network of local black professionals.
Consideration: Identify the type of networking I feel I can benefit from and contribute most to in order to gain real value with this new affiliation
Decision Stage: Selected an organiztion that demonstrated the most value by becoming a member.

Re: What's an example of a buyer persona with corresponding buyer's journey?

AKalwasinski — Wed, 14 Jul 2021 18:26:10 GMT

Awareness:I flew on american airlines recently, they left my suitcase in the rain and ruined a lot of my products.

Consideration: I contacted them to report the problem and asked them to fix the problem

Decision Stage: They came back with another amount way less, and I have to decide if i want to take it or keep pushing for more

Re: What's an example of a buyer persona with corresponding buyer's journey?

FGeldard — Thu, 15 Jul 2021 11:49:39 GMT

- wants to learn about the classical world but realises it's only taught at private schools

- researchs tutoring or ways they could learn it

- finds us and signs up for free tutoring

Re: What's an example of a buyer persona with corresponding buyer's journey?

ELDinCT — Thu, 15 Jul 2021 23:38:32 GMT

Sunbasket food delivery service

Awareness I find grocery shopping stressful so I start looking at food delivery meal services

Consideration I look at the various online grocery stores blue apron and other services

Decision I heard about sunbasket on a podcast and I liked their mission and ease of use on the app I also like the friendliness of the brand so I selected them

Re: What's an example of a buyer persona with corresponding buyer's journey?

JEmami — Fri, 16 Jul 2021 04:08:37 GMT

Buyer sees oral history already produced on social media. They start feeling they want to tell their story too, especially if they are older.

Buyer goes to my website and peruses more of the stories. Decides to message me for an interview opportunity.

I talk to them and convince them to do the interview, and set up a time.

Video or podcast is produced, and draft sent to them.

They give final edits and it goes live.

Re: What's an example of a buyer persona with corresponding buyer's journey?

SAbdulSamad — Fri, 16 Jul 2021 12:06:52 GMT

Buyer sees oral history already produced on social media. They start feeling they want to tell their story too, especially if they are older.

Buyer goes to my website and peruses more of the stories. Decides to message me for an interview opportunity.

I talk to them and convince them to do the interview, and set up a time.

Video or podcast is produced, and draft sent to them.

They give final edits and it goes live

Re: What's an example of a buyer persona with corresponding buyer's journey?

TCarter — Fri, 16 Jul 2021 15:35:39 GMT

Awareness Stage: Prospect Experiences difficulty penetrating the international market.

Consideration Stage:Identifies standards necessary for market penetration and notices business shortcomings.

Decision Stage: Engages the corporation to evaluate and assist as necessary.

Re: What's an example of a buyer persona with corresponding buyer's journey?

MEmbaby — Fri, 16 Jul 2021 21:15:19 GMT

Brand: "LeadIQ"

I think the Consideration Stage would better define my stage at the buyer's journey, as I am in the research process of finding the best tool to collect data (emails/phone numbers/ and mobile phone) for potential prospects. and it has to be a tool that can be integrated with my Sales outreach tool, as well as the CRM I am using.

Re: What's an example of a buyer persona with corresponding buyer's journey?

jessajaos — Sat, 17 Jul 2021 09:17:04 GMT

Brand: Creative Nation Academy (CNA)

Awareness Stage: Small business having a problem to market their products.
Consideration Stage: They thought of creating a Facebook page that will upload various graphic designs that highlighting their products and its features.
Decision Stage: Attend CNA webinars on how to establish a good visuals and/or illustrations, also have the knowledge on how to market their brand online.

Re: What's an example of a buyer persona with corresponding buyer's journey?

melissazhao — Sun, 18 Jul 2021 00:20:43 GMT

Brand: Meituan

Awareness Stage: Delivery seems very slow for many companies, food arrives late
Consideration Stage: Look into different delivery services
Decision Stage: Select a service that provides the most efficient and excellent customer service

Re: What's an example of a buyer persona with corresponding buyer's journey?

MaggieN — Tue, 20 Jul 2021 01:01:01 GMT

Searching for an school

awareness: lack of good educational system

consideration: Approaches social media and friends

Decision: Gets enrolled

Re: What's an example of a buyer persona with corresponding buyer's journey?

APond — Tue, 20 Jul 2021 17:21:45 GMT

Buyer persona for Cotopaxi:

Awareness: I want a new fanny pack so I can more easily carry my stuff

Consideration: Check local stores and other brands, compare prices and styles and company missions

Decision: Ultimately choose which pack to buy based on the company's mission and overall purpose, as well as their colorful options, bag capacity, and price point

Re: What's an example of a buyer persona with corresponding buyer's journey?

SKruper — Fri, 23 Jul 2021 16:30:15 GMT

I have squirrels getting into my attic. I realize I need someone to come trim branches off trees that are over my roof.

I gather estimates from local companies.

I choose the most cost-effective provider and schedule an appointment.

Re: What's an example of a buyer persona with corresponding buyer's journey?

EGibson2 — Fri, 23 Jul 2021 20:13:37 GMT

Brand: Carrier Air Conditioners

Awareness Stage: I become aware that my air conditioning unit is not working properly and I am expecting a long hot summer!

Consideration Stage: Research Central Air Condition Equipment, Units, Tonage , requirements and price required to replace my current aic conditioning unit and ensure my home is cool on hot days.

Decision Stage: Get a list of HVAC Companys , get evalusation and quotes from each vendor, then pick a company to perform the work.

Re: What's an example of a buyer persona with corresponding buyer's journey?

SAURABH1 — Sat, 24 Jul 2021 11:30:19 GMT

Product: Samsung mobile

Awareness: Replace old phone with latest and most cost-effective model

Consideration: Searched options on Amazon, Flipkart and offline shop. Checked camera , battery and memory requirements and compared all the available models in the budget range.

Decision: Purchased latest launched flagship model through Flipkart at discount.

Re: What's an example of a buyer persona with corresponding buyer's journey?

MSanSegundo — Sun, 25 Jul 2021 09:27:26 GMT

Awareness Stage: Prospect need to certify his employees about soft skills.

Consideration Stage: Prospect clearly needs an online certification platform

Decision Stage: Prospect has selecter two online platforms for the solution and only one of them will be selected.

Re: What's an example of a buyer persona with corresponding buyer's journey?

Odinaka — Sun, 25 Jul 2021 21:47:05 GMT

Clean & Clear skin product, particularly the cleanser

Awareness stage: I have a good skin and I’ve never struggled with acne and so never paid much attention to face care routines. However, I began to notice my face was getting rough (not acne but just rough) and looked dry too.

Consideration stage: I began to read about it and realized that I needed a skin care routine and even though I wasn’t struggling with acne, I still needed one to better take care of my face, more like for nourishment and maintenance.

Decision stage: Upon browsing, I came across different facial products but I was particularly looking for a cleanser that could serve as both cleanser and toner. I find it stressful to do long facial routines, I’m busy and I’m not that enthusiastic about is so one product for two functions was a great option. I tried a product (it was cheaper) but I didn’t get what I wanted and then someone told me about clean and clear cleanser and though more expensive, I still got it and I’m satisfied.

Clean &clear didn’t market to me directly but indirectly through word of mouth which is an effective form of marketing.