topic Re: What makes a compelling blog post? in Content Hub for Marketers

What makes a compelling blog post?

JorieMunroe — Thu, 12 Aug 2021 13:20:15 GMT

Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?

Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!

*To learn more about this, check out the Understanding Blogging in HubSpot lesson via HubSpot Academy.

Re: What makes a compelling blog post?

ellasheldon — Mon, 12 Jul 2021 03:40:55 GMT

A good blog post should offer something useful or valuable to the reader, perhaps something that's hard to find elsewhere, or that's written/shared in a better way than other content they've found.

The best blog posts I read teach me something, or give me ideas/inspiration to improve certain areas of my life/routine - blog posts that feel too promotional, or too obviously linked to a product/campaign, cause me to switch off.

I think page design and text formatting are equally as important as the content - if I've clicked through and it just looks like a wall of text, often I'm deterred from reading altogether.

Re: What makes a compelling blog post?

JLeuzinger — Mon, 12 Jul 2021 05:41:52 GMT

I think a good blog post should be easily readable and coherent. Furthermore, it should not push the brand and rather be informative.

Additionally, it certainly needs to have a compelling structure.

Re: What makes a compelling blog post?

DFoo — Mon, 12 Jul 2021 09:18:31 GMT

Blog post should have more why and how content with some reasearch on keywords for more outreach

Re: What makes a compelling blog post?

MHolmes — Mon, 12 Jul 2021 10:27:51 GMT

The key to a great blog post is a great, catchy title. Engaging with the audience and getting them to read-on is the first step to success. How to, 5 Tips, Easy Guide etc are all good ways to captivate an audience. I would then recommend keeping the blog short. Breaking it up into points will make it easy to read. I would also include video, bold text, bullets or images to make it even easier to digest.

Re: What makes a compelling blog post?

StineHolmgaard — Mon, 12 Jul 2021 11:49:23 GMT

besides from usefulness and relevancy the tone-of-voice is very important to me. One of my favorite marketing go-to marketing blogs is by Velocity Partners. They are BRILLIANT writers and have a very good sense of humour + curious and caring approach to creating content that matters

Re: What makes a compelling blog post?

PRaj1 — Mon, 12 Jul 2021 12:17:09 GMT

Blogs are very informative to grow and update our knowledge.

Re: What makes a compelling blog post?

ParthaSaha — Mon, 12 Jul 2021 13:15:39 GMT

readable and informative, it must solve the reader's problem.

Re: What makes a compelling blog post?

XvanderMijn — Mon, 12 Jul 2021 14:01:13 GMT

There was a intresting checklist

Re: What makes a compelling blog post?

EMawer — Mon, 12 Jul 2021 15:36:14 GMT

Interesting, descriptive, and engaging. It should offer something useful to the reader.

Re: What makes a compelling blog post?

RHirani80 — Mon, 12 Jul 2021 18:08:47 GMT

I think if we are adding some value for the reader, we have accomplished our goal.

Re: What makes a compelling blog post?

DrewTick — Mon, 12 Jul 2021 18:34:45 GMT

I was initially attracted to the blog post, as so many are, by the attractive image and interesting headline. This is essential for getting attention - the best written post in the world is worthless if nobody reads it. For me the post must be professional and well-written on a topic of interest. The topic of wildlife preservation in India appealed to me on many levels including some incredible images. It was compelling and engaging to hear now governments, businesses and professional nature photographers got together to collaborate on preserving endangered species in the great sub-continent. Click here to check it out for yourself.

Re: What makes a compelling blog post?

MHeimlich — Mon, 12 Jul 2021 19:36:53 GMT

Blogs are great because they are informative, readable, help solve customers problems, and help to update our knowledge

Re: What makes a compelling blog post?

Kestrel — Mon, 12 Jul 2021 19:39:08 GMT

A good blog post should contain useful information or solve a problem for the viewer. It should be written by someone with a greal deal of expertise in the field in order to promote trust.

Re: What makes a compelling blog post?

RHidalgo — Mon, 12 Jul 2021 19:40:45 GMT

The blog post that is compelling and engaging is a blog that has clear message, direct to the point, and interesting. First it must have an Interesting title to make the audience engage on it, it must have a good graphics that relate will to the content of the blog and the content most have clear message.

Re: What makes a compelling blog post?

CMcGilvray — Mon, 12 Jul 2021 19:53:37 GMT

Great blogs provide information and answer questions or solve problems. Lately, I have been reading a lot of decorating blogs and find it helpful when a blogger provides links to furniture and other items of home decor that can be purchased.

Re: What makes a compelling blog post?

CRanks — Mon, 12 Jul 2021 20:27:26 GMT

A good blog post informs and engages the reader. It has the right message, for the right audience, at the right time.

The last blog post I read was about effective OTC allergy medications. The blog ranked the OTC medications that were "best" for different reasons, so no matter what my or other readers' needs are for allergy medication, they had an option for everyone. The content was easily digestible, broken up with headlines, and linked externally to make things easier for the consumer.

Re: What makes a compelling blog post?

GarethPittHart — Mon, 12 Jul 2021 21:47:24 GMT

An authentic story that helps the audience see and use some kind of information that is new to them, building upon the level that their at.

Re: What makes a compelling blog post?

apurva — Mon, 12 Jul 2021 23:20:32 GMT

1. Have a sense of purpose
2. Eye-catching titles
3. Making it personal
4. Building anticipation
5. Making it Scan-able

Re: What makes a compelling blog post?

ARahbek — Tue, 13 Jul 2021 07:00:10 GMT

A good blogpost is to the point and shares views on an interessting topic.