topic Re: Your SEO Checklist in Content Hub for Marketers

Your SEO Checklist

JorieMunroe — Thu, 12 Aug 2021 13:46:31 GMT

To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links.

With so many factors to consider, how do you ensure each piece of content is optimized for success? What makes it to the top of your SEO checklist when creating a piece of content?

Bonus: How does your team ensure SEO remains top-of-mind throughout the content creation process?

*To learn more about this, check out the Optimizing Your Website For Search Engines in HubSpot lesson via HubSpot Academy.

Re: Your SEO Checklist

AndreaStar — Wed, 14 Jul 2021 19:43:18 GMT

My main focus is on technical SEO, while the rest of the marketing team focuses on content. For me, I find accessibility to be an important part of technical SEO, so I've taken the time to learn about web accessibility first. It also aligns with our mission, that every child is capable of greatness. I use Google Lighthouse audits, SEM Rush reports, and HubSpot's SEO Optimization tool to identify areas for improvement.

Re: Your SEO Checklist

CarlScorer — Tue, 20 Jul 2021 20:10:57 GMT

Consolidating website and blog onto hub spot is step one, moving from sub domains to subdirectories, from there a review of seo using hubspot tools.

Re: Your SEO Checklist

LukasKr — Fri, 23 Jul 2021 09:13:28 GMT

We are still getting started with SEO and have yet to move our exisiting webpage and blog to Hubspot. I would guess that technical SEO must work as a starting point and that the actual content needs to follow on that basis.

Re: Your SEO Checklist

DWahl7 — Wed, 04 Aug 2021 15:52:26 GMT

We use a lot of tools to look at keywords our clients and their competitors are using to help guide them on opportunities

Re: Your SEO Checklist

AndreaBeckStout — Fri, 06 Aug 2021 00:02:32 GMT

I'm used to CMSs that make it hard to mess up a lot of the SEO basics. A lot of the technical SEO baseline best practices are already established, and any enhancements are usually worked in parallel with other SEO efforts, as it's typically completely different team resources who will be addressing these things. When it comes to content, we think through what topic cluster our piece best aligns with -- of course, after establishing in the first place that this is content that our target audience is seeking out and will find valuable -- and then we make sure that we craft the piece to use language that clearly adheres to the topical theme and that takes advantage of opportunities to cross-link to other blog posts or content elsewhere on the website. Since we've already established that the content is something the audience will find valuable, then it's not tremendously difficult from there to earn backlinks. This can be done by merely amplifying the content and garnering pickups that way, or else through the standard sales-like process of identifying good candidates for backlinking to our content, establishing and nurturing that relationship, and subsequently securing the link.

Basically, anyone in-house or externally chartered to write content is given the SEO requirements directly within the request. The job isn't done until those requirements are confirmed as being met.

Re: Your SEO Checklist

KLinette — Fri, 27 Aug 2021 18:22:03 GMT

The top of my SEO checklist is making sure the meta title and meta data are optimized.

Bonus: We start every piece of content with SEO top of mind.

Re: Your SEO Checklist

BFlynn3 — Thu, 02 Sep 2021 22:20:11 GMT

We tend to follow HubSpot best practices regarding meta data, descriptions and keywords.

Re: Your SEO Checklist

Sydneylyn97 — Tue, 07 Sep 2021 12:04:14 GMT

All of them but i thin links and content set up is most important

Re: Your SEO Checklist

IBeaupre — Wed, 08 Sep 2021 12:13:35 GMT

Yes, the CMS tools make it super easy to keep everything in check!

Re: Your SEO Checklist

Sydneylyn97 — Wed, 08 Sep 2021 12:59:29 GMT

Set up google search console.
Install bing webmaster tools.
Set up google anaylitics
find solid keywords in google keyword planner

Re: Your SEO Checklist

KRencurrel — Thu, 09 Sep 2021 18:54:45 GMT

-Google analytics

-meta descriptions

-back linking

-non duplicate content

Re: Your SEO Checklist

NDieuAi — Sat, 11 Sep 2021 10:35:46 GMT

Re: Your SEO Checklist

BMusarrat — Tue, 21 Sep 2021 22:10:47 GMT

google analytics
meta description
set up google search console

Re: Your SEO Checklist

Uyenvu — Wed, 22 Sep 2021 10:02:08 GMT

- Keyword

- Relevant content

- Easy to understand

Re: Your SEO Checklist

RSweatte — Tue, 28 Sep 2021 21:21:42 GMT

-Make sure to have strong relevant content

-Do a thorough keyword research

-Page Speed

- Back Links

- Audit Pages regularly to ensure page efficiency

Re: Your SEO Checklist

JacksonGoodin — Tue, 05 Oct 2021 17:39:13 GMT

1. Relevent Content

2. Backlinks

3. Good Keyword Research

4. Page Speed

5. Thought out Meta Description

Re: Your SEO Checklist

JZuloaga — Fri, 08 Oct 2021 11:20:03 GMT

SEO is for us, one of the columns that hold your complete digital strategy. Playing the long-term strategy of SEO for us is indeed divided between Authority and Relevance. The CMS of Hubspot has great tools to help finding the right content and using strategies like Topic Cluster. Indeed there are other tools you can use like Answerthepublic, Google Trends, Google keywords in Adsense, Semrush Topic Research and more , all with one goal in mind to get the lead on the right keywords for your Relevance. When it comes to Authority, I think Ubersuggest and Semrush together with the tools of Hubspot can get you on the right path. At our agency Serendipia we are constantly making audits of companies and learning to balance organic and paid growth and always open for a good catch with other leaders. check out my calendly if interested to meet.

Re: Your SEO Checklist

HGillman — Mon, 11 Oct 2021 02:04:00 GMT

relevant content

keyword research

meta descriptions

links

backlinks

page speed

Re: Your SEO Checklist

JUken — Mon, 01 Nov 2021 15:33:57 GMT

All ideal. Thank you.