topic Introducing Buying Groups!! in Sales Hub Tools

Introducing Buying Groups!!

Dan1 — Thu, 20 Nov 2025 14:44:13 GMT

We’re excited to announce the launch of Buying Groups onto Public BETA for all Sales Hub Enterprise customers, link here to connect to the BETA.

Here is a short demo to help you get up and running:

Buying Groups bring powerful context right into HubSpot, making it easier than ever for your team to understand and influence every decision-maker involved in a sale.

The Buying Group functionality allows Sales teams to get a clear visual of the key stakeholders they are prospecting and selling to.

Once you connect to the BETA, you can then input the Buying Groups card onto Company, Contact and Deal profiles, here is a quick loom showing you how to do that:

Kind regards,

Dan Currin

Re: Introducing Buying Groups!!

BérangèreL — Tue, 28 Oct 2025 12:41:02 GMT

Great update @Dan1!

Thanks to our Product Team for launching Buying Groups in Public BETA.

Sales Hub Enterprise users can now easily visualize and manage key decision-makers within their deals.

For anyone participating, be sure to check out the demo and Loom guide for setup tips.

If you have feedback or questions as you try out this feature, please share them in this thread.

Thanks and have a lovely day! 🌞
Bérangère

Re: Introducing Buying Groups!!

VitorSoares — Tue, 28 Oct 2025 18:28:51 GMT

will it be only for enterprise customers? Hubspot bought orgcharthub and now it can only be used by enterprise CRM customers?

Re: Introducing Buying Groups!!

MStefan4 — Mon, 03 Nov 2025 23:14:58 GMT

Ya this seams unfair .. and our use case is more hyperfocused on Customer Support. We want to map our customers org charts for post-sale engagement, and here HubSpot is locking us into user seats for our entire CS team because this feature has been rolled into Enterprise. Seams short-sighted and mis-placed.

Re: Introducing Buying Groups!!

BérangèreL — Tue, 04 Nov 2025 10:22:11 GMT

Hi @MStefan4 and @VitorSoares,

I'd like to thank you for sharing your valuable feedback! This means a lot to us.

I have shared it internally to bring more visibility to it.

Please let me know if there is anything else I can help with. I'll be delighted to do so!

Thanks,
Bérangère

Re: Introducing Buying Groups!!

Dan1 — Tue, 04 Nov 2025 10:29:17 GMT

Hi @MStefan4 , appreciate the feedback and totally understand. We will take it on board and I will send you a DM as I would love to jump on a zoom call with you.

Kind regards,

Dan Currin

Re: Introducing Buying Groups!!

Dan1 — Tue, 04 Nov 2025 10:39:59 GMT

Hi @VitorSoares , the Public BETA is available to Sales Hub Enterprise customers only at the moment. If that changes I will be sure to put in an update on this thread.

Kind regards,

Dan Currin

Re: Introducing Buying Groups!!

VitorSoares — Tue, 04 Nov 2025 12:28:22 GMT

Agree! Same situation here @MStefan4

Re: Introducing Buying Groups!!

benesch_e — Mon, 24 Nov 2025 18:31:30 GMT

Hi @Dan1 if we are current OrgChart Hub users and opt into the beta, will our existing org charts be transfered to the native BuyerGroup card?

Re: Introducing Buying Groups!!

Dan1 — Tue, 25 Nov 2025 09:38:28 GMT

Hi @benesch_e , thanks for the message, 1️⃣0️⃣0️⃣ % all your current OrgChartHub work will be in place for the Buying Groups BETA when you opt into it. Once you have the Buying group cards in place (short loom here on how to do that), you can then remove the OrgChartHub App.

Kind regards,

Dan Currin

Senior Product Manager

HubSpot - Buying Groups

Re: Introducing Buying Groups!!

yuvrajsharma — Wed, 21 Jan 2026 12:58:34 GMT

Such a cool and powerful feature. I'm sure others share the same sentiment too - hope it is rolled out for Sales Hub Pro as well at some point, it feels a bit limiting that it is only available for Sales Hub Enterprise.

This is a really important capability, especially for complex B2B sales cycles where multiple stakeholders are involved and mapping roles and influence is critical. Any chance there is a roadmap or timeline for Pro availability?

Re: Introducing Buying Groups!!

Dan1 — Wed, 21 Jan 2026 13:39:39 GMT

Hi @yuvrajsharma , appreciate the kind words and feedback, we hear you. We should be able to share a little more of the roadmap and plans in the next few months. I will make sure to post back hear as soon as we can.

Kind regards,

Dan Currin

Senior Product Manager

HubSpot - Buying Groups

Re: Introducing Buying Groups!!

WChau — Mon, 26 Jan 2026 20:17:05 GMT

Would definitely be interested as well too but need to be available in Sales Hub Pro even if it's an additional add-on charge.

Re: Introducing Buying Groups!!

Dan1 — Tue, 27 Jan 2026 15:21:55 GMT

Thanks @WChau , appreciate your input. I am going to drop you a DM as well so we can stay in touch.

Re: Introducing Buying Groups!!

NickBandeiras — Thu, 19 Feb 2026 12:00:51 GMT

hey @Dan1,

We loved the idea here and would like to start mapping our current accounts and have tasked our CSMs with it, however I realised a sales seat is required to access this feature. Is there a plan to roll-out to service seat users as well in the near future?

All the best,

Nick

Re: Introducing Buying Groups!!

Dan1 — Thu, 19 Feb 2026 12:14:10 GMT

Hi @NickBandeiras , a beautifully timed question 🙂

We totally agree that the Buying Groups functionality should be available to Customer Success teams as well. Staying Multi-threaded is just as important for renewals and expansion.

In January we opened up the Public BETA further so that Service Hub Enterprise users could also get full interactive access.

We also have a private BETA coming out today for Sales Hub Pro and Service Hub Pro customers 🙂

I will drop you a DM so that we can figure out the best path for you and the team.

Speak soon,

Dan Currin

Senior Product Manager Strategy

HubSpot - Buying Groups

Re: Introducing Buying Groups!!

yuvrajsharma — Thu, 19 Feb 2026 12:17:02 GMT

That’s great to hear! We’re really looking forward to trying out the private BETA for Sales Hub Pro

Re: Introducing Buying Groups!!

APorter96 — Wed, 25 Feb 2026 14:17:51 GMT

Does anyone know what the limits are for the Automatic Chart Build function is? Some of our companies has the auto chart uilder available and some don't.

Re: Introducing Buying Groups!!

Dan1 — Fri, 27 Feb 2026 10:19:29 GMT

Hi @APorter96 ,

The AI auto builder will work with up to 100 contacts. If you have over 100 contacts I would suggest taking a look at the template functionality. Using the templates you can map out the most important roles and key stakeholders based on your typical buying group and it will work with companies that have more than 100 contacts associated to it. Quick loom for you detailing the template functionality:

I hope this helped?

Kind regards,

Dan Currin

Senior Product Manager Strategy

HubSpot - Buying Groups