topic Re: Company based Lead association in Sales Hub Tools

Company based Lead association

JonathanBright — Thu, 08 May 2025 12:54:11 GMT

Hi!

I'm having some trouble figuring out a way to associate activities to company based leads.

Currently, communication or even notes is "saved" on lead cards.
Leads based on contact works as expected, but not company based. I have tried to find a way to associate via a workflow, but it seems it won't let me since "hubspot is automatically associating".

Let me know if you have follow up questions or need clarification on the issue.

Re: Company based Lead association

EmmaAtKiwi — Thu, 08 May 2025 13:04:56 GMT

Hey @JonathanBright! This isn't a direct solution, but customizing your Activity Associations could possibly help... check out the video for more info:

Community_Activity Associations - Watch Video

Re: Company based Lead association

JonathanBright — Thu, 08 May 2025 13:46:48 GMT

Hi @EmmaAtKiwi , thank so much for this. This was super interesting.
It seems this was not quite the right solution but we could be on the right track.

What is interesting here on the lead card is that we do see that it registers activities (such as note, calls etc). But on the dedicated sections on the lead record card for notes, recent communication it does not display these activities.

We are using the default view. So it registers activities specifically for the Lead stage Tracker card, but no other.

Re: Company based Lead association

Wesimplifi_ — Fri, 09 May 2025 05:31:12 GMT

Hi @JonathanBright
HubSpot automatically logs activities to the company record, but those don’t always carry over to the lead card, especially when the lead is company-based and doesn’t have a primary contact tied in.

That’s why the activities show up in the tracker view but not under “Notes” or “Recent Communication” sections on the lead record.

What you can do here go to Settings > Objects > Leads and turn on the toggle that says "Sync lead activities with lead owner" this helps bring in activity visibility to the lead card. Also, make sure each lead has a primary contact associated if possible that helps with better syncing.

Re: Company based Lead association

JonathanBright — Fri, 09 May 2025 10:08:59 GMT

Yes, I can see that that one needs to manually set a contact for the lead in order for it to properly associate to the widgets in the leads records cards. This solves it correctly displaying notes and communication.

This was not the solution I was hoping for, but it seems it's to only one available since workflows based on leads can't make any associations.

I believe this could be something Hubspot needs to develop a bit to so that the user experience becomes better.

In theory I believe the logic is already there, but needs some tweaking, in this example it showcases it can display previous activities without a contact associated. So Hubspot should create widgets that perhaps follows this logic but also displays activities continously and not only past before the lead record was created:

Re: Company based Lead association

JPollard2 — Fri, 19 Dec 2025 16:34:57 GMT

Hi Jonathan,

I think I have actually found a better (Not perfect) way of doing this than the solutions provided.

I have created a custom property for Leads called "Lead Last Activity Date" that is synced to the Last Activity Date of the associated company.

Then another customer property called "Number of Engagements on Lead"

Using workflows, I have then made it so that when the "Lead Last Activity Date" is less than 1 day ago it adds 1 to "Number of Engagements on Lead".

This is not perfect as due to cooldowns etc it only really counts 1 activity a day - So I have changed my approach/reporting from how many times have they been contacted to how many days have we spent trying to contact them.

Apologies for my poor explaination - Please feel free to reach out if you want me to explain further.