topic Tracking user website behavior by property value in Dashboards & Reporting

Tracking user website behavior by property value

pahy96 — Sat, 27 Apr 2024 12:44:35 GMT

My organization has two distinct audiences that are segmented by our "job role" property.

I would like to determine if these two audiences navigate our website in distinct ways. To do so, I would like to first produce a simple table/graph/report that shows how many times each audience visits various pages on our website (as tracked in the activity metrics within each contact profile).

Is aggregating that type of data possible? Note, I'm not a data analysis whiz who knows the ins and outs of APIs and custom coding, but I'm always willing to learn if that's what's needed and if someone is willing to provide a bit of handholding 🙂

Re: Tracking user website behavior by property value

DianaGomez — Mon, 29 Apr 2024 09:14:42 GMT

Hi @pahy96,

Thank you for contacting the Community!

Allow me to consult a few HubSpot experts for some insights: Hello @Jnix284 , @JuanGomez0818, @Lucila-Andimol - Would you kindly share any recommendations for @pahy96?

We deeply value your contributions!

Thanks,

Diana

Re: Tracking user website behavior by property value

Lucila-Andimol — Mon, 29 Apr 2024 09:43:28 GMT

Hey @pahy96

Hope you are doing well.

I see 2 (easy) possibilities here:

- You need to use tracking URL to then filter this URLs in your reports.(see this article)

- If the contacts exist in the CRM you can create a custom report with first page seen, last page seen, number of pages seen and then filter by the Job role.

Here is an example of the properties to use:

Hope this helps

Re: Tracking user website behavior by property value

IFinch4 — Fri, 03 May 2024 14:03:14 GMT

You can achieve this by leveraging tools like Google Analytics or similar website tracking platforms. They offer features to segment user behavior based on custom dimensions like "job role." You can create reports to analyze how each audience navigates your website, without needing advanced coding knowledge.