topic A/B Testing Results/Analysis in Dashboards & Reporting

A/B Testing Results/Analysis

BWhitehouse — Fri, 28 Jan 2022 10:41:30 GMT

All Email Marketers carry out regular A/B Testing, and it is actively encouraged by all advocates of email (Hubspot included). Yet, there are few apps, ESPs or whatever email sending software that is used that has a 'one-stop shop' for A/B test results. To see an actual analysis in Hubspot, a user needs to trawl through every single A/B test individually, one by one, and then manually pull out the results (eg, Subject line test) and add them to a spreadsheet somewhere (or if you're lucky, and just starting, it might not be too bad, and you could 'start' a spreadsheet.

Instead of that bother, it would be great for Hubspot to create something where all A/B tests can be seen, with detail on the test (eg. for subject lines, showing the actual words used next to the winner %, number of sends etc etc). For creative A/B tests, this could be a little more difficult to show an image, but at least a link to each design, with a description for the change (as a requirement before making the emails for testing perhaps could help, as a suggestion).

Otherwise, we have to trawl through each one by one (I've just joined a new company, so now need to go back in time to find all the detail) which is time consuming. Just a though, could be a good idea!

Re: A/B Testing Results/Analysis

Ian_Matt — Fri, 28 Jan 2022 11:03:44 GMT

Hi @BWhitehouse ,

Can definitely see the value here. I would recommend posting your idea in the community's Idea Section so other users can vote on it and increase the chances of it being added to the software!

Cheers,

Ian

Re: A/B Testing Results/Analysis

BWhitehouse — Fri, 28 Jan 2022 11:17:15 GMT

Hi Ian!

I'm new to hubspot support - any idea how I do this?

Re: A/B Testing Results/Analysis

Ian_Matt — Fri, 28 Jan 2022 15:34:02 GMT

Hi @BWhitehouse ,

Yep no problem, just click the link to the idea section here. You'll see all the ideas posted by users so worth searching if something similar is already suggested and you can upvote it.

If it's not there already you can select 'create an idea' and fill out the form to post your idea 🙂

Re: A/B Testing Results/Analysis

mprince1 — Thu, 24 Mar 2022 13:59:35 GMT

I couldn't agree more!

Re: A/B Testing Results/Analysis

JacquelineOng — Fri, 17 Feb 2023 09:44:07 GMT

hey there, you can head here https://community.hubspot.com/t5/HubSpot-Ideas/Experiment-overview-for-CMS-pages-and-CTA-s/idi-p/720724 > click on the thumbs up button to upvote and the orange "Reply to idea" button to comment with more details.

If you'd like to start a new thread in the future, head to https://community.hubspot.com/t5/Ideas/ct-p/ideas > Create new idea or browse all ideas and search for something similar.

Re: A/B Testing Results/Analysis

Dom_Davis — Wed, 01 Mar 2023 19:02:39 GMT

Indeed