topic Re: Document analytics in Dashboards & Reporting

Document analytics

gelflex-cc — Tue, 03 Sep 2019 16:17:59 GMT

Trying to understand the analytics for documents and how they are calculated.

One of our documents was viewed for 7 hours and another for 35 minutes. While we might like to this the document is remarkable, it is not that remarkable!

My thought is that the analytics are reflecting how long the document was open on a computer or possibly a phone.

What are the parameters for viewing calculations?

Thank you.

@jennysowyrda

Re: Document analytics

MFrankJohnson — Tue, 03 Sep 2019 20:50:44 GMT

The document viewer counts all time the document is left open in a browser window (or tab). Leaving tabs open (as reminders) is a fairly common practice. Being aware of this sort of behavior when tracking can help lead to better design for tracked documents.

Recommendations --
-- maybe use multiple pages, so more granular focus may be tracked accurately.
-- maybe use a cover page, so scrolling action can be contrasted against skims (similar to bounces on a webpage).
-- maybe prioritize MULTIPLE views by a visitor, as opposed to one long single view.

Re: Document analytics

gelflex-cc — Wed, 04 Sep 2019 13:18:36 GMT

@MFrankJohnson Thanks Frank.

My email has 3 document links, a form, and the website. Of the two documents, one is 5 pages and the other two are single pages. The single-page documents need to be that way - a price list and a special. The 5 pager is 3 pages pf products, 1 page about an additive in all products and the last page a testimonial.

When you said you multiple pages did you mean multiple single pages or like my 5 pager?

How do I track the scrolling?

Yes, multiple views are tracked separately.

Thank you so much.,

Chris

Re: Document analytics

MFrankJohnson — Wed, 04 Sep 2019 14:28:11 GMT

Understood.

>>"When you said 'multiple pages' did you mean multiple single pages or like my 5 pager?"

Meant single documents with more than one page.

>>"How do I track the scrolling?"

In HubSpot documents we track "Time Spent (seconds)" viewing specific pages.

- see image -- a test view from training we conducted earlier this year.

HubSpot Documents: Time Spent (seconds)

This data is available by clicking on the 'Details' button for a specific visitor, then selecting a specific view.
- see image

HubSpot Documents Visitors Details

Scroll-tracking is really more of a webpage thing (see Hotjar heatmap examples).

Re: Document analytics

gelflex-cc — Wed, 04 Sep 2019 18:05:07 GMT

@MFrankJohnson THANK YOU so much. This is invaluable information.

Re: Document analytics

Vishesh_Singhal — Mon, 22 Feb 2021 06:54:53 GMT

Having accurate time for which client has viewed the file (irrespective of how much time it was open) needs a smart time analytics tool. We have designed one such tool that can serve as an enhancement over Documents. CloudFiles ios a native HubSpot app that not only lets you get page-by-page analytics but also considers if the system has gone idle or the user has browsed away from your tab. This gives much more accurate analytics. You can know more about the tool at https://cloudfilesapp.co