topic MQL Reporting in Dashboards & Reporting

MQL Reporting

HubSpotMaster — Thu, 02 May 2019 00:20:54 GMT

What is the best way to create an MQL report that reports on the number of companies that became an MQL this month would be?

I am running into the issue that we have 20+ contacts from one company and when the lifecycle stage syncs for all it's skewing my individual MQL numbers.

Thanks in advance,

Adam

Re: MQL Reporting

MFrankJohnson — Wed, 29 May 2019 13:47:03 GMT

>> Best way to create an MQL report that reports on the number of companies that became an MQL this month would be?

Great question Adam.

HubSpot wasn't designed for ABM (account based marketing) reporting by default, but you can easily solve for this by selecting Companies as your data set when using the new report designer. This will change the focus of the report output.
- see image

HubSpot ABM Reporting: Companies

This will give you a Companies report to add to your dashboard. From there, you may control the target timeframe -- e.g., This month!

- see image

HubSpot ABM Reporting: Company Lifecycle Stage

Hope that helps.

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Best,
Frank

Chief HubSpot Consultant

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Re: MQL Reporting

HubSpotMaster — Tue, 07 May 2019 14:35:29 GMT

@MFrankJohnson - This only provided me with the total number of MQL's and not the number of MQL's by month.

I had to implement a workflow to date stamp when a company became an MQL so that I could run the report based on the count of date stamps to see the results over a period of time.

Re: MQL Reporting

MFrankJohnson — Tue, 07 May 2019 14:54:30 GMT

Again, you can control the dashboard timeframe and frequency (e.g., daily, weekly, monthly) at either the report level OR the dashboard level. Implementing at the dashboard level overrides all reporting frequencies previously set.

- see Customize your dashboard settings
- see image

HubSpot Dashboard: Date Range and Frequency

Also, 'Became a marketing qualified lead date' is a default HubSpot property (managed by HubSpot). No need to create a custom property and time stamp for that intelligence.

- see HubSpot's default contact properties

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Best,
Frank

Chief HubSpot Consultant

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Re: MQL Reporting

HubSpotMaster — Tue, 07 May 2019 16:27:05 GMT

@MFrankJohnson - The time stamp is a "contact" property only correct?

I have it set up to sync all contacts lifecycle with company lifecycle stage which creates an inflated MQL number at the contact level so the goal is to understand what total MQL (contact) is and compare that to MQL (company). I apologize I didn't identify this in my initial post.

This is what had me driving towards the custom property for companies. Is that logic correct?

Appreciate your continued support,

Adam

Re: MQL Reporting

MFrankJohnson — Tue, 07 May 2019 17:19:08 GMT

Ahh. I see now. I digressed into thinking about MQLs at the Contact level again for a moment. My bad. Yes. Your logic around Company.MQL-date is flawless.

Seems like the Company-centric solution (without the date stamp) will only allow you to see specific monthly data for 'This month' and 'Last month'. You'd either need to use your custom date stamp or use a custom filter for each specific target month since 'Became a marketing qualified lead date' is only a Contact property. UGG
- see image

HubSpot Dashboard Report: Custom Date Range

Optionally, you could just have HubSpot auto-deliver that custom Company MQL report monthly and call it a day. That is, unless you needed the historical monthly data to appear on the report for your use case.

Should be good to go now.

Interesting use case. Interesting solution. Makes very good sense for account based marketing (ABM) reporting. As you said, syncing Lifecycle Stage auto-inflates the MQL numbers (for Contacts) when what we reeally need to see is how many COMPANIES (or Accounts in ABM terms) became MQLs during the period.

Nice.

-ps

Date of Step can be applied to Companies via a Company Workflow.

- see image

HubSpot Company Workflow: Date of Step

Re: MQL Reporting

Caito124 — Wed, 06 Apr 2022 20:04:45 GMT

Hi there,

@MFrankJohnson and @HubSpotMaster -We would like to also track MQL conversion monthly at the company level. I attempted this workflow workaround by creating a new company date property "Became a marketing qualified lead" and then created the workflow to set date stamp. But how do you set up the triggers so HubSpot knows what date it needs to pull/copy to this property?

Thanks!

Caitlin

Thanks!

Re: MQL Reporting

Lucien — Fri, 26 Aug 2022 09:07:47 GMT

Hi HubSpotMaster,

I am facing the same issue. Have you found a good solution?

Re: MQL Reporting

kvlschaefer — Mon, 29 Aug 2022 19:12:17 GMT

Hi @Lucien,

Thanks for reaching out!

Would you be able to please create a new post here by clicking on "Create New Post" and include details and screenshots of the issue you are running into, please?

The reason we ask for you to do this is because this is an old post, and creating a new post ensures that you'll get maximum visibility among our community members. 🙂

Thank you,

Kristen

Re: MQL Reporting

bde_oliveira — Tue, 13 Jun 2023 12:57:27 GMT

I think a good solution for this could also be:

- Create a report with companies and contacts as data

- Add on the X-axis the field "Became a marketing qualified lead date"

- Add on the Y-axis "Count of companies"

As filters you should, at least, add the company's Record ID as known.

Re: MQL Reporting

kvlschaefer — Tue, 13 Jun 2023 18:26:00 GMT

Hi @bde_oliveira,

Thanks for sharing this reporting suggestion!

Best,

Kristen

Re: MQL Reporting

SLowenthal — Wed, 20 Sep 2023 15:23:28 GMT

I am also struggling with this! I want to show how many MQLs we create on a company level, otherwise when a 'company' becomes an MQL it updates the lifecycle stage for all associated contacts, so it massively inflates our MQL numbers, when really it's one company = one MQL.

Suggestions on how to set this up would be very appreciated!

Thanks!

Sacha

Re: MQL Reporting

SLowenthal — Wed, 20 Sep 2023 15:24:19 GMT

Thanks for this suggestion - However, when I tried this and it didn't work, do you have any examples of how you did this?

Thank you,

Sacha