topic Re: Deal stage goal in Dashboards & Reporting

Deal stage goal

TVaz — Mon, 14 Apr 2025 11:50:59 GMT

Hi everyone!

At my company, we use funnel goals, which means we set specific deal goals for each stage of our sales pipeline. However, when I'm using the Goal report, I can only create goals by pipeline, not by individual stages.

Has anyone found a workaround or method for tracking deal stage goals more effectively within the tool? Would really appreciate any insights or creative solutions!

Important to mention that we are in the Professional subscription.

Thanks in advance

Re: Deal stage goal

Josh — Mon, 14 Apr 2025 12:10:50 GMT

Hi @TVaz,

You should be able to accomplish this using the goals tool and applying the appropriate date property and filters. Here's a screenshot of a goal for a specific stage:

The more filters you apply, the more specific you can be. Remember that you'll want to choose the appropriate date property for the goal setting based on the stage and date criteria.

Unfortunately, it sounds like you'll need a separate goal for each stage of the pipeline.

Hope this helps!

Josh

Re: Deal stage goal

TVaz — Mon, 14 Apr 2025 15:25:55 GMT

Thank you, Josh. For some reason, I’m not able to apply any filters—this is all I can see:
Could it be because I'm on the Professional subscription?

Re: Deal stage goal

Josh — Mon, 14 Apr 2025 19:24:40 GMT

Hi @TVaz,

Sorry about that. You are correct. That goal functionality is Enterprise (Sales or Service).

My bad!

Josh

Re: Deal stage goal

PremKannan — Wed, 16 Apr 2025 11:47:07 GMT

Hi @TVaz,

You're right!! HubSpot’s native Goals tool (Professional tier) only supports setting goals at the pipeline level, not by individual deal stages. However, here's a workarounds to effectively track deal stage goals:

Create Deal Stage Goal Properties
- Create a deal-based workflow for each stage.
- Trigger: Deal stage changes to [Your Stage].
- Action: Increment a count property (e.g., Total Deals - Proposal Sent).
  - Note: You can use a “counter” workaround by creating a custom number property and incrementing it via workflow for each new deal reaching the stage.
Build Custom Report:
- Use a Custom Report (Single Object: Deals).
- Include filters by stage.
- Display:
  - Total count of deals per stage (actuals)
  - Custom goal properties (you’ll need to pull these via calculated fields or dashboards)
  - Use dashboard widgets to compare goals vs. actuals visually.
Addionally - you can use a custom sales dashboard showing:
- Bar or funnel chart of deals in each stage
- Text modules displaying your static stage goals
- Gauge charts using calculated properties (e.g., % of goal achieved)

However, the limitations here are:

No automatic goal enforcement by stage in the native Goals tool
You’ll need to manually set and update stage-level goal values in custom properties

Hope this helps!!

If this answer your query, help the community by marking it as a solution.

Re: Deal stage goal

Jaycee_Lewis — Fri, 25 Apr 2025 21:01:34 GMT

Accepting @Josh 's reply as a solution. It may not solve the OP's issue, but it's valuable info and will help others who have access to what he's recommending. Thanks, Josh! — Jaycee