topic Re: local service ads linking to hubspot in Gmail Sales Extension

local service ads linking to hubspot

DSmith1996 — Fri, 20 Jun 2025 14:10:34 GMT

Hiya, I was wondering if anyone could assist me. I have just set up local service ads on Google, and I was wondering how I can link this up to my hubspot account. we already have our google ads and meta linked to hubspot, but need to now add local service ads too.

Re: local service ads linking to hubspot

JayLove — Fri, 20 Jun 2025 18:13:34 GMT

To my knowledge, Google Local Services Ads (LSAs) work a bit differently than regular Google Ads — they don’t run through Google Ads Manager the same way, so they can’t be connected to HubSpot via the standard Google Ads integration.

You’ll likely need a third-party solution like CallRail (not affiliated — just example). Its listed in the HubSpot Marketplace and can be found easily online.

How the integration works:

Google LSAs assign you a unique call tracking number
- This is the number shown on your Local Services Ad.

You forward that number to a CallRail (or similar) tracking number
- This lets CallRail capture important metadata: caller number, call time, duration, recording, etc.
- If integrated with HubSpot:
  - A new contact is created (if the caller is new).
  - A call activity is logged on the contact timeline.
  - The call can be assigned to a HubSpot user (via round robin, ownership rules, or static assignment).
You can automate lead source tagging in HubSpot
- CallRail lets you define a Source Name (like “Google LSA”).
- That value can be passed into a custom HubSpot contact property like Lead Source or Original Source Detail, so you can easily filter/report on LSA leads.

Alternative apporach:

You can do this manual via a CSV Upload, but requires someone to manage it regularly which is lot of work. You could look into webhooks and tools like zapier to possible do something custom but it might not be worth the work to set those up. Love to here any other solution though.

Re: local service ads linking to hubspot

ArisudanTiwari — Fri, 20 Jun 2025 20:17:02 GMT

Hi @DSmith1996 ,

HubSpot doesn’t currently support a direct integration with Google Local Services Ads (LSAs) like it does with regular Google Ads, so leads from LSAs won’t automatically flow into HubSpot.

That said, here are a few workarounds you can use:

1. Zapier or Make (Recommended): You can use tools like Zapier or Make to capture new LSA leads (via webhook or Google Sheets) and push them into HubSpot as new contacts or deals.

2. Manual Import: If you’re getting only a few leads, simply export them from the Google LSA lead inbox and import them into HubSpot manually.

3. Custom Integration: If you have dev support, you can use Google’s LSA API (if available) and HubSpot’s API to build a custom sync.

You might also find this related community thread helpful: https://community.hubspot.com/t5/Third-Party-Apps/Connecting-Google-Local-Services-Ads-to-Hubspot/m-p/1049666