topic Re: Customer buying options and Deals in Tips, Tricks & Best Practices

Customer buying options and Deals

fergu5 — Thu, 06 Jun 2024 14:14:21 GMT

We have a product in our portfolio that can be bought over 1, 3 or 5 years.

If a customer wants to see prices for each option we currently create 3 deals for visibility.

When the customer choose the option they prefer we mark the other 2 deals as lost.

If we then look at lost deals for a given time period we often see a lot of lost deals and a high total lost value for customers we have actually sold our product too, heavily skewing the view of lost deals and making it hard to track actual lost deals.

Two questions...

1. Is there a better way to reflect buying options in HubSpot and retain a level of granularity of tracking?

2. Is there another option for marking rejected deal options as lost so they don't skew the total value of lost deals?

Thanks,

fergu5

Re: Customer buying options and Deals

trevordjones — Thu, 06 Jun 2024 14:22:39 GMT

Hi @fergu5 ,

Have you considered using quotes to present these options? Quotes are available as a data source in the Custom Report builder, so you should be able to provide some historical data without creating all those extra deals. Moreover, you should be able to associate multiple quotes to a deal.

Re: Customer buying options and Deals

fergu5 — Thu, 06 Jun 2024 15:28:29 GMT

trevordjones we use Xero for quoting and don't want to replicate quotes in HubSpot too. Any other thouhgts?

Re: Customer buying options and Deals

fergu5 — Thu, 06 Jun 2024 15:29:12 GMT

@trevordjones we use Xero for quoting and don't want to replicate quotes in HubSpot too. Any other thoughts?

Re: Customer buying options and Deals

trevordjones — Thu, 06 Jun 2024 15:44:56 GMT

Hi @fergu5 ,

Quotes are really your best bet here, but nothing says you have to actually send the HubSpot quote to the client, and it can be automated.

You could use Zapier to create a quote automatically in HubSpot whenever a quote is created in Xero. This will require a paid Zapier subscription since Xero is a Premium app for Zapier. Depending upon the volume of quotes involved, that subscription could be as little as $20 a month.

Re: Customer buying options and Deals

trevordjones — Thu, 06 Jun 2024 15:53:05 GMT

@fergu5 ,

Unfortunately it looks like Zapier doesn't have a create quote option in HubSpot, so I misspoke.

While we're considering Zapier though, it should be possible to populate custom fields on the Deal object with data from Xero. If you have 3 scenarios you'd want to track, you'd want a field for the pricing/terms quoted for each of the three options. Zapier should be able to pull that data directly from your Xero quote and write it to the deal.

Re: Customer buying options and Deals

Nagarjoon — Thu, 05 Jun 2025 19:34:57 GMT

Instead of creating separate deals for each contract term, use a single deal in HubSpot and include a custom dropdown property like “Contract Term” with options for 1, 3, or 5 years. You can use line items to reflect the different pricing options or attach multiple quotes to the deal to present all options to the customer. Track all quoted options using a custom property like “Quoted Options” and create another property such as “Rejected Options” to note which terms the customer didn’t choose. This way, only the final decision gets marked as "Closed Won" or "Closed Lost," preventing skewed lost deal reporting. It keeps your pipeline clean, avoids duplication, and gives accurate insights into what was truly lost.

You can try this Hubspot - xero integration app. It will help me with automatic deal-to-invoice conversion in Xero. You can Create and customize Xero invoices/quotes directly from HubSpot Deals with complete control over taxes, amounts, discounts, and products. And you can split invoices by percentage ratio for complex billing scenarios, review drafts before syncing, and maintain flexibility for special requirements while saving time on manual entry. Their pricing also reasonable..