topic Retain UTM info on HS forms in Tips, Tricks & Best Practices

Retain UTM info on HS forms

SV51 — Tue, 26 Sep 2023 21:00:31 GMT

Is there a way to retain utm info on HS form for some time (eg 30 mins or so)? I have a lot of utm info getting dropped off between HS --> SF.

Re: Retain UTM info on HS forms

Ben_M — Tue, 26 Sep 2023 23:26:33 GMT

If the UTM is being captured on the form, then the form submission history will always retain the UTM parameters from that submission. However, the contact property will continue to be overwritten with each submission. You could look to use campaigns or custom objects to capture utms at certain points for reporting with Salesforce, but without deep diving into your exact setup it's difficult to say what the best solution will end up being.

Re: Retain UTM info on HS forms

LaurenRyan — Thu, 28 Sep 2023 18:25:31 GMT

Can you post screenshots of an example? It sounds like you may have a field mapping issue where Salesforce is overwriting the data in HubSpot.