topic How to Categorize and Track Blog or Page Interests + Time stamping in Tips, Tricks & Best Practices

How to Categorize and Track Blog or Page Interests + Time stamping

ZChurney3 — Thu, 05 Jan 2023 13:59:32 GMT

Hello everyone! This question is similar to another one I have asked but I wanted to see if there were any updates to this. We are wanting to track a contact's interest based on their visiting specific blog or web pages. For example, there may be parent topics for blogs or pages like 'Green Energy,' or 'Personal Finance.' Each time a contact visits or interacts with one of these pages, we would like to add a point (+1) for each instance this occurs. Effectively, we would then be able to look at a contact and have a good idea about their interests and what kind of content they would like to see.

PS - this may be far too complicated, but is there a way to create a time stamp on the last blog / webpage that person visited by topic? For example, we would be able to see Topic: Green Energy -- Last view date: 12/28/2022, or something to that effect.

Any information you all have would be really helpful! Thank you so much!!

Re: How to Categorize and Track Blog or Page Interests + Time stamping

TitiCuisset — Fri, 06 Jan 2023 09:11:55 GMT

Hi @ZChurney3

Thank you for reaching out and for that details!

I want to tag some of our experts here - @Jnix284 @danmoyle @trevordjones do you have any thoughts for @ZChurney3 on this?

Thank you!

Best

Tiphaine

Re: How to Categorize and Track Blog or Page Interests + Time stamping

Jnix284 — Fri, 06 Jan 2023 11:59:01 GMT

Thanks @TitiCuisset , happy to help @ZChurney3 !

Have you already looked into lead scoring? If you're trying to add points and have a snapshot of this information, that's the best way to go.

Other than the website analytics included in their timeline, I'm not aware of a way to create a timestamp like what you're looking to do.

Even if you created a custom property for each topic and tried to build a workflow, it would have to have so many if/then and loops that it would be unmanageable, and I still don't think you'd get the timestamp to function the way you want.

This is the default activity available in the sidebar, it shows the timestamps, but not limited to specific topics like you're asking:

And this is the default timeline activity:

These are the existing Web analytics history properties you could leverage in lead scoring:

And you could also use the Conversion information properties to further refine the score.

Hope this helps you get started!

Re: How to Categorize and Track Blog or Page Interests + Time stamping

trevordjones — Fri, 06 Jan 2023 14:08:34 GMT

Hi @ZChurney3 andf thanks for the Tag @TitiCuisset !

If you want to add points for web page visits, @Jnix284 's suggestion is defintiely a good place to start!

If you want to add extra points for certain page views and maintain a timestamp for views of a certain webpage, I would recommend using Behavioral Events. You can create an event connected to a page view and track the timestamp in your contact's activity timeline. Check out this knowlege base article and this HubSpot Academy lesson for more informaiton on how to use behavioral events!

Behavioral evens should be selectable in your lead scoring, so combining the two should get you where you want to go!

Hope this helps!

Re: How to Categorize and Track Blog or Page Interests + Time stamping

Jnix284 — Fri, 06 Jan 2023 14:08:20 GMT

Thanks for sharing this @trevordjones , I didn't realize Behavioral Events was out of beta, I'll have to check it out! 🙂

Re: How to Categorize and Track Blog or Page Interests + Time stamping

trevordjones — Fri, 06 Jan 2023 14:12:03 GMT

Hi @Jnix284 - The newer custom behavioral events ARE still in beta, but this should also work with Leagacy Behavioral Events.

Re: How to Categorize and Track Blog or Page Interests + Time stamping

danmoyle — Fri, 06 Jan 2023 16:55:51 GMT

Nothing new, just giving a +1 to both @Jnix284 and @trevordjones here. I'd start with the HubSpot score property (lead scoring) and then look at events. The one thing I might add is that if you're finding a lot of criteria cluttering up your scoring, you could use lists to segment contacts based on interest and engagement, then use lists in the scoring.

Re: How to Categorize and Track Blog or Page Interests + Time stamping

Jnix284 — Fri, 06 Jan 2023 18:02:44 GMT

+1 to using lists in lead scoring @danmoyle , such an easy way to keep the lead scoring clean and well defined.