topic Re: Personalisation tokens based on the time of day in Tips, Tricks & Best Practices

Personalisation tokens based on the time of day

WFoster — Tue, 06 Dec 2022 14:22:59 GMT

Hi,

Me and my team are currently drafting some email templates to send to prospects.

We'd like to insert a personalisation token that will say 'Good morning' or 'Good afternoon', depending on the time of day.

I've seen there isn't a clear morning/afternoon personalisation token. Is this possible within HubSpot, or does anyone know of any trick they wouldn't mind sharing?

Thanks

Re: Personalisation tokens based on the time of day

PamCotton — Tue, 06 Dec 2022 23:51:54 GMT

Hello @WFoster, thank you for posting in our Community!

I want to invite our top experts to this conversation @danmoyle @Josh any recommendations on this matter?

Thank you,

Pam

Re: Personalisation tokens based on the time of day

danmoyle — Wed, 07 Dec 2022 19:26:36 GMT

Hi @WFoster! Thanks for the tag @PamCotton 😊

You're correct, there's not a stadnard way to do this. However, you could potentially create smart content based on list membership, but I don't see a way to base it on send time.

Honestly, I think the best bet is to ask in the Ideas forum here for this functionality. It's the first I've heard this request in 12 years, but it could be a popular request if posted!

Re: Personalisation tokens based on the time of day

WFoster — Thu, 08 Dec 2022 09:38:54 GMT

Hi @danmoyle,

Thanks for your reply, and your suggestion. I thought it might be a stretch to expect this as a standard solution.

Will take this to the ideas forum. Who knows, it might be popular 😊

Thanks @PamCotton for replying so quickly to my inital question!

Re: Personalisation tokens based on the time of day

danmoyle — Thu, 08 Dec 2022 13:04:04 GMT

You got it @WFoster!

Question - are you expecting to use this in a workflow, where the sending time will vary depending on their interaction and the criteria? Or in a standard email send? In the standard approach, you have the power for scheduling and basing the send on time zones, so you'd always know what time they're receiving it. I'm assuming you're referencing a workflow instead.

Just a random thought. 😊