topic Re: Data Enrichment based on company ICP in Tips, Tricks & Best Practices

Data Enrichment based on company ICP

MartijnDeR — Thu, 06 May 2021 20:12:16 GMT

Hi all,

Within our company we are trying to figure out a better way to enrich our ICP data.

Currently we have imported data from an external source into Hubspot but the data quality isn't all too great.

What we are wanting to do is to have a set of ICP data points a company must have (size, turnover, service/product offered, age, etc) and import that data into Hubspot for our sales reps to chase or marketing to reach out to.

My current idea would be basically bundling certain external sources into a master data management tool to validate and cleanse the ICP data points before it enters into Hubspot. This goes both ways as we have over 18k companies in our database already which need to be enriched and or disqualified. Preferably this should be done in weekly batches, no need for daily/real-time as companies don't change THAT quickly :).

Any suggestions on how to best do this? Can't imagine this hasn't been done yet.

Do let me know please!

Kind regards,

Martijn

Re: Data Enrichment based on company ICP

TitiCuisset — Mon, 10 May 2021 11:29:12 GMT

Hi @MartijnDeR

Thank you for reaching out.

I want to tag some of our experts on this @Josh @GeorgeBThomas do you have any suggestions on this for @MartijnDeR ?

Thank you

Best

Tiphaine

Re: Data Enrichment based on company ICP

Josh — Mon, 10 May 2021 14:30:19 GMT

Hi @MartijnDeR,

I guess your process today isn't all that different than what I would probably do. If I were in your shoes (as I understand) it, I would:

handle data cleansing via a spreadsheet before import
for contacts already in HubSpot, I would export and handle clean up in a spreadsheet if it would be easier to handle in bulk
after I import/re-import the data into HubSpot with the cleaned-up data and ideally more complete, I would create active lists to help identify which contacts/companies were still missing values
Depending on volume of records still missing data, I would assign reps tasks to complete missing data for their contacts
I would create a dashboard of "Records missing ICP data" for easy access

Hopefully this helps!

Thanks for the ping @TitiCuisset

Re: Data Enrichment based on company ICP

RalfPi — Tue, 30 Aug 2022 12:47:14 GMT

It doesn't matter how scrupulously you'll work with data deletion or enrichment, at a certain point you or your employees will face false information. Anyway, you should keep up the good work and improve the data to perfection.
In the process of data enrichment, I have some advice to give. Firstly, make your employee at the end of the shift to check the data manually for at least ten leads. They can use sources like Google, open libraries, official websites, blogs, and even forums. Secondly, hire companies that perform lead enrichment API on a professional level. Thirdly, implement in the employees' working process the rule "daily generated leads, will lead to more sales".
All described above seem to be elementary at first sight, but in fact, it's a complex and challenging process.

Re: Data Enrichment based on company ICP

michaelhermon — Tue, 07 May 2024 16:31:17 GMT

Hi @MartijnDeR

I might have the perfect solution for you -

Last week to added Qualifire into the app marketplace. It enriches your inbound leads (based on Apollo), scores and routes based on your criteria. It can score leads based on revenue, company location, company size and other factors.

I hope this helps!